Unit sales of fragrances plunged by close to one-fifth during 2020. COVID-19 was the main driver of this: With consumers spending more time at home and socialising less often with family and friends, many local consumers used fragrances less frequently during the year. Demand for fragrances was also adversely affected by a reduction in international tourism due to travel restrictions arising from the pandemic – most international tourists who come to the country are Hajj or Umrah tourists – and...

Euromonitor International’s Fragrances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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