The Chinese fragrances category is undergoing significant premiumisation, with the premium segment witnessing dynamic growth at the end of the review period, while mass fragrances experienced decline. With rising purchasing power and an increasing focus on personal grooming and style, Chinese consumers, particularly millennials, are proving increasingly willing to pay for high-end and even luxury fragrances. The upward trend in demand is also being spurred by a growing interest in personalised p...

Euromonitor International’s Fragrances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.