In Bulgaria, there is a popular trend for adults to use baby wipes instead of general purpose wipes. These products are perceived as having a more natural formula and being gentler on the skin. As a result, baby wipes are usually preferred in larger packaging. Despite the strong decline in the birth rate and high levels of child premature death, baby wipes is expected to see a positive performance in the forecast period. This will be supported by growing hygiene awareness amongst parents and the...
Euromonitor International’s Wipes in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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