Although potatoes still represent the biggest and most popular product among starchy roots in Italy, sweet potatoes and other roots, despite being niche by comparison, show faster and more significant growth in 2019. Starchy root products traditionally suffered competition from the most popular source of carbohydrate in Italy, pasta. In recent years, similar to the decline in pasta, the strong trend towards higher protein intake over carbohydrates kept consumption of these products limited in vo...

Euromonitor International’s Starchy Roots in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2015-2019, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2024 illustrate how the market is set to change.


Product coverage: Fresh Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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