Fresh potatoes accounted for the majority of volume sales of starchy roots in 2018 and continued to achieve positive growth. Consumption was favoured both by convenient retail unit prices which in turn were stimulated by a drop in manufacturing prices given the positive production campaigns around fresh potatoes in Italy. Sales were also stimulated by rising demand for and increasing availability of packaged fresh and frozen unprocessed potatoes, where demand was fuelled?by convenient unit price...

Euromonitor International’s Starchy Roots in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2014-2018, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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