Fruits is one of the main fresh food categories, which the majority of Moroccans see as a necessity. The supply of different fruits in the local market remains very high and important and satisfies the purchasing power of local consumers from different income groups. In Morocco, people tend to consume fruits as dessert after lunch and dinner. In addition, many people buy different types of fruits in order to make smoothies at home, amidst growing health awareness and the rising use of blenders a...

Euromonitor International’s Fruits in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2014-2018, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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