Volume sales of fruits achieved a positive performance in both retail and foodservice channels in 2018. Similar to vegetables, local consumers have come to understand the importance of eating fruit on a daily basis, ensuring they consume their 5-a-day. Fresh fruits are perceived as?more versatile than vegetables as healthy snacks during the day while their use in smoothies and fruit/veggie-based drinks is also rising in popularity. Quality is extremely important to Italian?consumers, which is le...

Euromonitor International’s Fruits in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2014-2018, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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