Both the healthy eating trend and a growing number of vegetarians and flexitarians in?Italy?are boosting consumption of fresh food, especially fresh fruit and vegetables, fish and nuts. Fresh food also benefited from the ongoing trend in home cooking in 2018, despite a generally better performance of foodservice channels after years of recession. Consumption of good quality fresh meat and fish when cooking for friends and family led to rising demand for premium and good quality food. Moreover, c...

Euromonitor International’s Fresh Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2014-2018, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2023 illustrate how the market is set to change.


Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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