While most categories within fresh food saw a rebound in total volume sales in 2021 after seeing a significant decline in 2020, starchy roots continued to decline in 2021, due to the slow recovery of foodservice and unit price rises. In 2020, starchy roots experienced a significant double-digit decline amidst COVID-19, as foodservice and institutional sales plummeted during the first half of the year. In the early stages of the pandemic, a state of emergency was announced nationwide, with foodse...

Euromonitor International’s Starchy Roots in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2017-2021, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2026 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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