Total volume sales of meat continued to see a small decline in 2019. Overall meat volume sales continue to be undermined by a decline in pork, the largest category. Pork, along with other types of red meat, is increasingly seen as being less healthy than poultry. Pork sales were also undermined by higher prices in 2019, notably as a result of the repercussions of the African swine fever epidemic affecting Asia and Eastern Europe, which led to widespread culls and created shortages of pork meat i...
Euromonitor International’s Meat in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2015-2019, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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