In 2020, the COVID-19 pandemic boosted the already relatively dynamic growth being seen in wipes, as households relied on essentials such as wipes to preserve high levels of personal hygiene at home and in public. However, this trend weakened over 2021 as demand cooled a little and returned to more normal pre-pandemic levels thanks to the effective containment of the virus in China. Despite the slowing growth in 2021, consumers’ obsession with antibacterial ingredients for general-purpose wipes...

Euromonitor International’s Wipes in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems , Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.