In 2020, sanitary protection saw a slightly slower retail volume growth rate than in other years of the review period, but saw dynamic current value growth due to strong price rises as a result of the increase in the rate of VAT. Unlike most other tissue and hygiene categories, sanitary protection was not notably affected by the emergence of COVID-19, as demand per woman is fairly stable due to their essential nature. Sales were rather affected by the demographic situation in Saudi Arabia, with...
Euromonitor International’s Sanitary Protection in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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