Overall AFH tissue and hygiene managed to maintain current value growth in 2020, although it saw the slowest rate of increase for many years. However, the reason for this growth was strong price rises due to the increase in the rate of VAT from 5% to 15% in the middle of the year, rather than being attributed to volume growth. In volume terms, significant differences were seen between categories. AFH hygiene, which covers only AFH adult incontinence, maintained dynamic volume growth, and in fact...

Euromonitor International’s Away-from-Home Tissue and Hygiene in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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