The country’s Saudisation programme has been building momentum since its inception in 2018, with the aim being to increase the number of local workers in businesses. The programme has been accelerated in response to COVID-19 with the government keen to get more locals into work due to the economic pressures created by the pandemic. Saudisation in the private sector rose by almost a quarter in 2021, with the aim being to create 213,000 jobs for Saudis. There has also been a keen focus on getting...

Euromonitor International’s Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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