Several demographic shifts in the US are limiting the growth of sanitary protection. The most important is the slower rate of population growth amongst women aged 12-54. This is the consumer base for sanitary protection, and slowing growth indicates that this group may eventually start to contract. Also, older female consumers have often used sanitary products, particularly pantyliners, as a substitute for incontinence products. However, it is expected that increased awareness of proper incontin...
Euromonitor International’s Sanitary Protection in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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