Volume growth in pantyliners remained positive but slowed down slightly in 2018. This, combined with lower unit prices due to price adjustments after the shock of the Egyptian pound flotation in 2016 had subsided, has seen overall value growth in the category stagnate. This was due to the fact that pantyliners are considered a niche in Egypt and are not an absolute necessity for Egyptian females. They are also highly substitutable by towels, which are much more widespread and popular amongst Egy...

Euromonitor International’s Sanitary Protection in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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