In general, Kazakhstanis consume ice cream outside the home during hot weather, and single-portion dairy ice cream is therefore very popular. Ice cream tends to be better positioned as a sweet treat than confectionery, as it is considered cheaper and containing fewer calories, thereby appealing to health-conscious Kazakh consumers. However, the quarantine and lockdown measures introduced by the Kazakh government to mitigate the COVID-19 pandemic are set to significantly affect impulse purchases...

Euromonitor International’s Ice Cream and Frozen Desserts in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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