Beauty and personal care and consumer health remained the most popular products sold via direct selling in 2019. One of the advantages of the direct selling channel is that sellers can have face-to-face conversations with customers. This creates the opportunity for the direct selling agent to convince them about a product, as well as stimulate impulse purchases. Agents can also provide further explanation and directly answer customers’ questions regarding the products. Amongst new trends in dire...
Euromonitor International’s Direct Selling in India report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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