Soft drinks faced several challenges and opportunities in 2019 due to shifting consumption behaviour. German consumers continue to switch from traditionally sugary drinks to low sugar variants and natural options. Therefore, bottled water registered stronger growth as a natural refreshment unlike carbonates and juice. Thanks to the solid summer and the rising on-the-go consumption trend, RTD coffee, RTD tea and energy drinks also recorded significant growth, as more premium variants were launche...
Euromonitor International’s Soft Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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