Although RTD coffee in Germany is already a developed category, it is experiencing an evolution in 2019. New product variants have been rolled out in recent years to meet the growing consumer demand for convenient, healthy and functional beverages. Thus far, Germans rather preferred traditional products such as latte and cappuccino, however, they are increasingly looking for innovative tastes and have started to show a strong interest in plant-based options. This is mainly the case among younger...
Euromonitor International’s RTD Coffee in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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