In 2019, home care in Germany recovered from the stagnation seen in 2018 and registered positive current value growth. Growth in 2019 came from the evolving cleaning habits of consumers, mainly driven by their increasingly hectic and busy lifestyles that led to the greater appeal of convenient, time- and space-saving products. Liquid tablet detergents, laundry aids (especially scent booster products and colour catchers) and kitchen cleaners continued to perform well in 2019 driven by increasing...

Euromonitor International’s Home Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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