Tea registered growth in retail value and volume during the review period, supported by the premiumisation trend. More and more premium tea products gained popularity in the retail channel. These premium products usually contain natural and organic features and are sourced from Japan, South Korea, or Europe to justify their relatively high prices. For example, Taylors introduced new and premium flavours to Hong Kong with a view to boosting its profits via importing the organic chamomile range fr...
Euromonitor International’s Tea in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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