Jeans continued to be impacted negatively by the generally sluggish demand for apparel in 2019. Thus, retail volume and current value sales fell at a faster rate, compared with 2018. Furthermore, jeans is facing growing competition from leggings and trousers, such as sporty track pants and cargo trousers and chinos and corduroy trousers. However, the anticipated improvement in the economy and robust popularity of jeans across genders and generations should see a gradual slowdown in volume declin...

Euromonitor International’s Jeans in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Outerwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.