International players such as Happy Cow will continue to pose a threat to local producers in 2020, offering lower prices to appeal to consumers. While cheese is gaining popularity in Kenya, multinationals will be able to offer their products at lower prices compared to local producers as they invest in the region. This will undercut local businesses. In the economic uncertainty of COVID-19, consumers are expected to be increasingly sensitive to the cost of products, meaning the impact of these u...
Euromonitor International’s Cheese in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Processed Cheese, Unprocessed Cheese.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Cheese market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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