In 2020, laundry care is set to post a slightly slower but still moderate current retail value growth rate in comparison to 2019. In light of lockdown restrictions, Poles stayed at home more in 2020 and therefore the frequency of laundry increased. While office clothing was put back in wardrobes due to the work from home normal, home wear was used more and therefore washed more frequently. The frequency of laundry also increased in 2020 as consumers were triggered to increase their frequency of...

Euromonitor International’s Laundry Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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