Home care registered a decline in current value and volume terms in 2017. Amidst the economic turmoil, consumers cut back their spending on home care products. Laundry care was one of the least affected categories, given that when it comes to laundry detergents, consumers still favour branded products, and brand loyalty is stronger in comparison with other categories. Having said that, laundry care is a category characterised by very aggressive promotional activity, with buy-one-get-one-free bec...
Euromonitor International’s Home Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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