Bleach is a mature category with very high penetration in Greece, and this was the primary reason for the continued sales decline in 2017. In most households in Greece bleach has commodity status, and is regarded as synonymous with hygiene. With its very low selling price, bleach benefited from the economic downturn, taking share from toilet liquids, bathroom cleaners and household disinfectants. Bleach will retain its commodity status in Greek households and remain recession-proof; regarded as...

Euromonitor International’s Bleach in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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