Breakfast cereals looks set to see strong growth in current value and retail volume terms in 2020. Concerned about food shortages, some consumers stocked up on breakfast cereals when the lockdown was announced. However, this stockpiling was not as significant as that seen with other staples, with consumers prioritising their spending. Nevertheless, breakfast cereals has also seen some benefit from consumers working from home and from the closure of schools and universities, with some of these co...
Euromonitor International’s Breakfast Cereals in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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