Over the review period, personal care appliances recorded significant volume growth, driven primarily by men’s facial and body hair grooming trends. Hair and beard trimmers benefited from the trend favouring an unshaven but well-groomed look, while the new fashion for Greek men to shave their bodies boosted sales of men’s body shavers. In the context of the financial crisis, Greeks were also moving away from using hair salons, opting instead to purchase hair care appliances in an attempt to cut...
Euromonitor International’s Personal Care Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Body Shavers, Electric Facial Cleansers, Hair Care Appliances, Oral Care Appliances, Other Personal Care Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Care Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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