Although breakfast cereals have not traditionally been favourite breakfast items in the United Arab Emirates, these products were steadily growing in popularity over the review period. Breakfast cereals offer a filling and highly convenient meal to start the day, particularly given the increasingly hectic lives of many consumers. Many of these products, especially muesli and granola, are also regarded as healthy options and this has also driven growth, given the growing interest in health and we...

Euromonitor International’s Breakfast Cereals in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


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* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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