Ready meals is expected to strongly benefit from the widespread impact of COVID-19 in Serbia. As consumers are worried about an uncertain future and would rather reduce the number of times they need to go to the shops in order to reduce their chances of infection, many consumers began to stockpile products that can be stored for a long time. Many products in ready meals are suitable for stockpiling, such as frozen ready meals, which are expected to lead retail value growth in ready meals in 2020...

Euromonitor International’s Ready Meals in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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