In Hungary, shelf stable ready meals has been struggling to record volume growth, partially due to negative perceptions of these products. On paper, they should fit in perfectly with the observed ongoing convenience trends and busy lifestyles; however, consumers do not seem to agree and they treat them as an occasional necessity consumed due to situational or time constraints. The stagnation seems to be showing slight signs of turning around however, with value growth recorded in 2019, thanks to...

Euromonitor International’s Ready Meals in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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