Bubble gum is declining due to a move away from sugared products in general amid health concerns. In a category which offers an equivalent product that lacks sugar, sugarised bubble gum is considered unnecessary and unappealing. Meanwhile, the performance of chewing gum is weak – declining in volume terms in 2019 – because the category is relatively saturated, with no room for a per capita increase in consumption. Fortified functional gum is important for this category, however, with products su...

Euromonitor International’s Gum in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bubble Gum, Chewing Gum.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?
* Get a detailed picture of the Gum market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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