|Jul 2011||127||Strategic Defense Intelligence||ASDR-19065|
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading aerospace industry executives. It analyzes how aerospace industry suppliers’ media spend, marketing and sales strategies and business practices are set to change in 2011–2012. This report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers. The report also identifies future growth of buyers and suppliers, M&A and investment expectations. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and sizes.
China, India and the Middle East are predicted to be the fastest growing regions among developing countries for the aerospace industry. The expansion of business activities in emerging markets combined with strong economic growth, changing consumer lifestyles and a rise in disposable income has increased the levels of domestic and international air travel.
A total of XX% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only XX% looking to decrease it.
Overall, XX% of respondents from suppliers industry consider ability to target specific audience niches to be a key factor in selection of a marketing vendor.
Reasons to Buy