Packaging being an integral part of the product’s lifecycle not only aids end-user usability but also helps in selling the product. Packaging has always been used by companies to attract customers, but lately the companies have moved some notches ahead with appeasing customers by providing them with a personalized experience. Personalization offers a distinguished identity to the brand by customizing it as per consumer preference.
Now days, digital printing technologies are emerging as the major enabler of personalized packaging. It is expected that improvement in digital printing technologies and decreasing cost would increase adoption of the technology further.
Based on materials used, the packaging market is segmented into board, rigid plastic, metal, flexible and glass packaging. Of these, rigid plastic packaging is expected to be the fastest growing segment owing to its lightweight nature, relatively lower cost and its availability in various designs. Geographically, Asia Pacific region controls the largest market share of packaging industry, primarily attributed to shift of manufacturing facilities to countries like India and China.
Factors such as increasing disposable income and purchasing power, rising health & wellness awareness, improving awareness for product quality & safety are expected to drive the global packaging demand. Large number of consumers are preferring lightweight packaging that enhances end-user usability, cost-effectiveness and reduces wastage.
With special focus on the environment, manufacturers are using eco-friendly packaging materials like corrugated boxes, paper, biodegradable plastic, etc. Green packaging solutions are energy efficient and have a low impact on the environment.
Internet of Things (IoT) packaging is a major development in the industry; however, the adoption is limited to some luxury brands only because of higher cost. Products can be digitalized by adding smart packaging hardware like scannable smart labels, sophisticated sensors and printed electronics. With connected intelligence in packaging, companies can create digital relationships with customers apart from creating smarter supply chains.
ASDReport.com has an extensive collection of reports on packaging market. These reports cover various products and topics related to packaging industry like plastic aerosols, caps & closures, thermoformed packaging and much more.