Table of Content


Chapter 1. Global Marketing Technology Market Executive Summary
1.1 Global Marketing Technology Market Size & Forecast (2022–2032)
1.2 Regional Summary
1.3 Segmental Summary
1.3.1 By Product
1.3.2 By Type
1.3.3 By Application
1.4 Key Trends
1.5 Recession Impact
1.6 Analyst Recommendation & Conclusion
Chapter 2. Global Marketing Technology Market Definition and Research Assumptions
2.1 Research Objective
2.2 Market Definition
2.3 Research Assumptions
2.3.1 Inclusion & Exclusion
2.3.2 Limitations
2.3.3 Supply Side Analysis
2.3.3.1 Availability
2.3.3.2 Infrastructure
2.3.3.3 Regulatory Environment
2.3.3.4 Market Competition
2.3.3.5 Economic Viability (Buyer’s Perspective)
2.3.4 Demand Side Analysis
2.3.4.1 Regulatory Frameworks & Privacy Laws
2.3.4.2 Technological Advancements (5G, Cloud, IoT)
2.3.4.3 Data Volume & Analytics Requirements
2.3.4.4 Consumer Experience Expectations
2.4 Estimation Methodology
2.5 Years Considered for the Study
2.6 Currency Conversion Rates
Chapter 3. Global Marketing Technology Market Dynamics
3.1 Market Drivers
3.1.1 Surge in Data-Driven Personalization and Automation Needs
3.1.2 Expansion of Omni-Channel Engagement and 5G/IoT Integration
3.1.3 Stringent Data Privacy Regulations Fueling Secure MarTech Adoption
3.2 Market Challenges
3.2.1 High Implementation and Integration Costs
3.2.2 Complexity of Legacy System Modernization
3.2.3 Skills Shortage in AI/ML-Driven Marketing Technologies
3.3 Market Opportunities
3.3.1 Proliferation of AI-Powered Analytics and Predictive Campaigning
3.3.2 Growth of Mobile-First and Conversational Commerce Solutions
3.3.3 Emerging Market Digitalization in APAC, LATAM, MEA
Chapter 4. Global Marketing Technology Market Industry Analysis
4.1 Porter’s Five Forces Model
4.1.1 Bargaining Power of Suppliers
4.1.2 Bargaining Power of Buyers
4.1.3 Threat of New Entrants
4.1.4 Threat of Substitutes
4.1.5 Competitive Rivalry
4.1.6 Futuristic Approach to Porter’s Model
4.1.7 Impact Analysis
4.2 PESTEL Analysis
4.2.1 Political
4.2.2 Economic
4.2.3 Social
4.2.4 Technological
4.2.5 Environmental
4.2.6 Legal
4.3 Top Investment Opportunities
4.4 Top Winning Strategies
4.5 Disruptive Trends
4.6 Industry Expert Perspectives
4.7 Analyst Recommendation & Conclusion
Chapter 5. Global Marketing Technology Market Size & Forecasts by Product, 2022–2032
5.1 Segment Dashboard
5.2 Social Media Tools Revenue Trend Analysis, 2022 & 2032 (USD Billion)
5.3 Content Marketing Tools Revenue Trend Analysis, 2022 & 2032 (USD Billion)
Chapter 6. Global Marketing Technology Market Size & Forecasts by Type, 2022–2032
6.1 Segment Dashboard
6.2 Digital Marketing Revenue Trend Analysis, 2022 & 2032 (USD Billion)
6.3 Offline Marketing Revenue Trend Analysis, 2022 & 2032 (USD Billion)
Chapter 7. Global Marketing Technology Market Size & Forecasts by Application, 2022–2032
7.1 Segment Dashboard
7.2 Application A Revenue Trend Analysis, 2022 & 2032 (USD Billion)
7.3 Application B Revenue Trend Analysis, 2022 & 2032 (USD Billion)
7.4 Others
Chapter 8. Global Marketing Technology Market Size & Forecasts by Region, 2022–2032
8.1 North America
8.1.1 U.S. Market
8.1.1.1 By Product, 2022–2032
8.1.1.2 By Type, 2022–2032
8.1.1.3 By Application, 2022–2032
8.1.2 Canada Market
8.2 Europe
8.2.1 UK Market
8.2.2 Germany Market
8.2.3 France Market
8.2.4 Spain Market
8.2.5 Italy Market
8.2.6 Rest of Europe Market
8.3 Asia Pacific
8.3.1 China Market
8.3.2 India Market
8.3.3 Japan Market
8.3.4 Australia Market
8.3.5 South Korea Market
8.3.6 Rest of Asia Pacific Market
8.4 Latin America
8.4.1 Brazil Market
8.4.2 Mexico Market
8.5 Middle East & Africa
8.5.1 Saudi Arabia Market
8.5.2 South Africa Market
8.5.3 Rest of MEA Market
Chapter 9. Competitive Intelligence
9.1 Key Company SWOT Analysis
9.1.1 Salesforce, Inc.
9.1.2 Adobe Inc.
9.1.3 Oracle Corporation
9.2 Top Market Strategies
9.3 Company Profiles
9.3.1 Salesforce, Inc.
9.3.1.1 Key Information
9.3.1.2 Overview
9.3.1.3 Financial (Subject to Data Availability)
9.3.1.4 Product Summary
9.3.1.5 Market Strategies
9.3.2 Adobe Inc.
9.3.3 Oracle Corporation
9.3.4 HubSpot, Inc.
9.3.5 SAP SE
9.3.6 ActiveCampaign, LLC
9.3.7 Mailchimp (Intuit Inc.)
9.3.8 Zoho Corporation
9.3.9 HCL Technologies
9.3.10 IBM Corporation
9.3.11 Klaviyo
9.3.12 Constant Contact, Inc.
9.3.13 Insider
9.3.14 Sitecore
9.3.15 Cision Ltd.



List of Figures

List of Figures
FIG 1. Global Marketing Technology market, research methodology
FIG 2. Global Marketing Technology market, market estimation techniques
FIG 3. Global market size estimates & forecast methods
FIG 4. Global Marketing Technology market, key trends 2023
FIG 5. Global Marketing Technology market, growth prospects 2022–2032
FIG 6. Global Marketing Technology market, Porter’s Five Forces model
FIG 7. Global Marketing Technology market, PESTEL analysis
FIG 8. Global Marketing Technology market, value chain analysis
FIG 9. Global Marketing Technology market by segment, 2022 & 2032 (USD Billion)
FIG 10. Global Marketing Technology market by segment, 2022 & 2032 (USD Billion)
FIG 11. Global Marketing Technology market by segment, 2022 & 2032 (USD Billion)
FIG 12. Global Marketing Technology market by segment, 2022 & 2032 (USD Billion)
FIG 13. Global Marketing Technology market by segment, 2022 & 2032 (USD Billion)
FIG 14. Global Marketing Technology market, regional snapshot 2022 & 2032
FIG 15. North America Marketing Technology market 2022 & 2032 (USD Billion)
FIG 16. Europe Marketing Technology market 2022 & 2032 (USD Billion)
FIG 17. Asia Pacific Marketing Technology market 2022 & 2032 (USD Billion)
FIG 18. Latin America Marketing Technology market 2022 & 2032 (USD Billion)
FIG 19. Middle East & Africa Marketing Technology market 2022 & 2032 (USD Billion)
FIG 20. Global Marketing Technology market, company market share analysis (2023)

List of Tables

List of Tables
TABLE 1. Global Marketing Technology market, report scope
TABLE 2. Global Marketing Technology market estimates & forecasts by Region 2022–2032 (USD Billion)
TABLE 3. Global Marketing Technology market estimates & forecasts by Product 2022–2032 (USD Billion)
TABLE 4. Global Marketing Technology market estimates & forecasts by Type 2022–2032 (USD Billion)
TABLE 5. Global Marketing Technology market estimates & forecasts by Application 2022–2032 (USD Billion)
TABLE 6. Global Marketing Technology market by segment, estimates & forecasts, 2022–2032 (USD Billion)
TABLE 7. Global Marketing Technology market by region, estimates & forecasts, 2022–2032 (USD Billion)
TABLE 8. Global Marketing Technology market by segment, estimates & forecasts, 2022–2032 (USD Billion)
TABLE 9. Global Marketing Technology market by region, estimates & forecasts, 2022–2032 (USD Billion)
TABLE 10. Global Marketing Technology market by segment, estimates & forecasts, 2022–2032 (USD Billion)
TABLE 11. Global Marketing Technology market by region, estimates & forecasts, 2022–2032 (USD Billion)
TABLE 12. U.S. Marketing Technology market estimates & forecasts, 2022–2032 (USD Billion)
TABLE 13. U.S. Marketing Technology market estimates & forecasts by segment 2022–2032 (USD Billion)
TABLE 14. Canada Marketing Technology market estimates & forecasts, 2022–2032 (USD Billion)
TABLE 15. Canada Marketing Technology market estimates & forecasts by segment 2022–2032 (USD Billion)
TABLE 16. UK Marketing Technology market estimates & forecasts, 2022–2032 (USD Billion)
TABLE 17. Germany Marketing Technology market estimates & forecasts, 2022–2032 (USD Billion)
TABLE 18. China Marketing Technology market estimates & forecasts, 2022–2032 (USD Billion)
TABLE 19. India Marketing Technology market estimates & forecasts, 2022–2032 (USD Billion)
TABLE 20. Rest of Asia Pacific Marketing Technology market estimates & forecasts, 2022–2032 (USD Billion)