Table of Content

Retail E-Commerce in Sweden
Euromonitor International
March 2025

List Of Contents And Tables

RETAIL E-COMMERCE IN SWEDEN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail e-commerce rebounds from its previous small slumps, thanks to revived consumer spending confidence
A relatively fragmented category, while leading players carve out shares in their own product areas
Foods e-commerce fares well, with the leading grocery players offering online shopping options
PROSPECTS AND OPPORTUNITIES
Ongoing growth for a popular category, enhanced by competition and an improving economy
Apparel and footwear e-commerce set to remain a key category
M-commerce set to become increasingly important in the modern world
CHANNEL DATA
Table 1 Retail E-Commerce by Channel: Value 2019-2024
Table 2 Retail E-Commerce by Channel: % Value Growth 2019-2024
Table 3 Retail E-Commerce by Product: Value 2019-2024
Table 4 Retail E-Commerce by Product: % Value Growth 2019-2024
Table 5 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 6 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 7 Forecast Retail E-Commerce by Channel: Value 2024-2029
Table 8 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
Table 9 Forecast Retail E-Commerce by Product: Value 2024-2029
Table 10 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029
RETAIL IN SWEDEN
EXECUTIVE SUMMARY
Retail in 2024: The big picture
Retail e-commerce returns to stronger sales after its previous slump
Polarisation between premium and budget options
What next for retail?
OPERATING ENVIRONMENT
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas
Black Friday/Black Week
Summer sales
MARKET DATA
Table 11 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 12 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 13 Sales in Retail Offline by Channel: Value 2019-2024
Table 14 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 15 Retail Offline Outlets by Channel: Units 2019-2024
Table 16 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 17 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 18 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 20 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 21 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 22 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 23 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 24 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 25 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 26 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 27 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 28 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 29 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 30 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 31 Retail GBO Company Shares: % Value 2020-2024
Table 32 Retail GBN Brand Shares: % Value 2021-2024
Table 33 Retail Offline GBO Company Shares: % Value 2020-2024
Table 34 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 35 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 36 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 37 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 38 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 39 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 41 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 42 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 43 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 44 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 45 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 46 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 47 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 48 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 49 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 50 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 51 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 53 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 54 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 55 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 56 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 57 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 58 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 59 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 60 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 61 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 62 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 63 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources