Table of Content

1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
1.3 MARKET SCOPE 41
1.3.1 MARKET SEGMENTATION 41
1.3.2 INCLUSIONS AND EXCLUSIONS 42
1.3.3 YEARS CONSIDERED 43
1.4 CURRENCY CONSIDERED 44
1.5 STAKEHOLDERS 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
2.1.1 SECONDARY DATA 46
2.1.2 PRIMARY DATA 46
2.1.2.1 Breakup of primary profiles 47
2.1.2.2 Key industry insights 47
2.2 DATA TRIANGULATION 48
2.3 MARKET SIZE ESTIMATION 49
2.3.1 TOP-DOWN APPROACH 49
2.3.2 BOTTOM-UP APPROACH 50
2.4 MARKET FORECAST 53
2.5 RESEARCH ASSUMPTIONS 54
2.6 STUDY LIMITATIONS 56
3 EXECUTIVE SUMMARY 57
4 PREMIUM INSIGHTS 65
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AI FOR SALES & MARKETING MARKET 65
4.2 AI FOR SALES & MARKETING MARKET: TOP THREE TECHNOLOGIES 66
4.3 NORTH AMERICA: AI FOR SALES & MARKETING MARKET,
BY OFFERING AND APPLICATION 66
4.4 AI FOR SALES & MARKETING MARKET, BY REGION 67
5 MARKET OVERVIEW AND INDUSTRY TRENDS 68
5.1 INTRODUCTION 68
5.2 MARKET DYNAMICS 68
5.2.1 DRIVERS 69
5.2.1.1 Development of explainable AI models allows sales teams to understand and articulate need for specific recommendations 69
5.2.1.2 Emergence of privacy-preserving machine learning techniques enabled marketers to extract insights from customer data while maintaining compliance 70
5.2.1.3 Evolution of real-time processing capabilities allowed AI systems to analyze and respond to customer interactions instantly 70
5.2.2 RESTRAINTS 71
5.2.2.1 AI struggles to interpret complex human emotions and nuanced buyer intent despite advances in sentiment analysis 71
5.2.2.2 AI-generated sales outreach often lacks authenticity needed for high-conversion engagement 72
5.2.2.3 Shortage of marketing professionals who understand AI capabilities and marketing principles to create knowledge gap 72
5.2.3 OPPORTUNITIES 72
5.2.3.1 Convergence of augmented reality and AI to create opportunities for immersive product demonstrations adapting to individual customer preferences 72
5.2.3.2 Multimodal AI models open new possibilities for creating dynamic video content that adapts in real time to viewer engagement metrics 73
5.2.3.3 Integration of quantum computing with AI marketing systems to enable real-time optimization of complex, multi-channel campaigns 73
5.2.4 CHALLENGES 74
5.2.4.1 Rise of synthetic data and AI-generated personas to affect distinction between genuine customer behavior and artificial interactions 74
5.2.4.2 AI struggles to generate truly personalized marketing content that resonates with diverse audiences 74
5.2.4.3 AI-driven lead scoring systems often misinterpret buyer intent, leading to inaccurate prioritization 75
5.3 EVOLUTION OF AI FOR SALES & MARKETING 75
5.4 SUPPLY CHAIN ANALYSIS 77
5.5 ECOSYSTEM ANALYSIS 79
5.5.1 AI SALES SOFTWARE TYPE 81
5.5.1.1 Email generators 81
5.5.1.2 Chatbots & assistants 82
5.5.1.3 Sales agents 82
5.5.1.4 Sales forecasting 82
5.5.1.5 Lead scoring 82
5.5.1.6 Sales intelligence 82
5.5.1.7 Customer relationship management (CRM) 82
5.5.1.8 Sales coach 83
5.5.1.9 Revenue intelligence 83
5.5.1.10 Personalized outreach 83
5.5.1.11 Pipeline management 83
5.5.2 AI MARKETING SOFTWARE TYPE 83
5.5.2.1 Campaign management 83
5.5.2.2 SEO optimization 83
5.5.2.3 Advertising 84
5.5.2.4 Digital marketing 84
5.5.2.5 Content creation 84
5.5.2.6 Social media management 84
5.5.2.7 Marketing agents 84
5.5.2.8 Customer data platform (CDP) 84
5.5.2.9 Conversational marketing 85
5.5.2.10 Email marketing 85
5.5.2.11 Influencer marketing 85
5.6 INVESTMENT LANDSCAPE AND FUNDING SCENARIO 85
5.7 IMPACT OF GENERATIVE AI ON SALES & MARKETING MARKET 86
5.7.1 PERSONALIZED CONTENT GENERATION 87
5.7.2 CHATBOTS AND VIRTUAL ASSISTANTS 88
5.7.3 AD AND CREATIVE DESIGN GENERATION 88
5.7.4 SALES COACHING AND ENABLEMENT 88
5.7.5 MARKET RESEARCH AND TREND ANALYSIS 88
5.7.6 LEAD SCORING AND PROSPECTING 88
5.8 CASE STUDY ANALYSIS 89
5.8.1 CONCEPTSALES REDUCED VIDEO PRODUCTION COSTS BY 66% WITH SYNTHESIA’S AI-POWERED SOLUTION 89
5.8.2 DELTIC GROUP TRANSFORMED CUSTOMER INTERACTIONS AND BOOSTED REVENUE WITH IBM WATSONX ASSISTANT 89
5.8.3 ULRICH BOOSTED LEAD CONVERSION AND CUSTOMER ENGAGEMENT WITH DRIFT’S BIONIC CHATBOTS 90
5.8.4 LEICA GEOSYSTEMS INCREASED LEAD CONVERSIONS BY 300%
WITH CONVERSICA’S AI ASSISTANT 90
5.8.5 GECKO HOSPITALITY AUTOMATED 90% OF CUSTOMER SERVICE WITH
TIDIO’S AI-POWERED CHATBOTS 91
5.9 TECHNOLOGY ANALYSIS 91
5.9.1 KEY TECHNOLOGIES 91
5.9.1.1 Conversational AI 91
5.9.1.2 Robotic process automation (RPA) 92
5.9.1.3 Autonomous AI and autonomous agents 92
5.9.1.4 AutoML 92
5.9.1.5 Computer vision 92
5.9.1.6 Decision intelligence 93
5.9.2 COMPLEMENTARY TECHNOLOGIES 93
5.9.2.1 Internet of Things (IoT) 93
5.9.2.2 Casual AI 93
5.9.2.3 Big data 94
5.9.2.4 AR/VR 94
5.9.3 ADJACENT TECHNOLOGIES 94
5.9.3.1 Blockchain 94
5.9.3.2 Edge computing 95
5.9.3.3 Cybersecurity 95
5.10 REGULATORY LANDSCAPE 95
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 96
5.10.2 REGULATIONS, BY REGION 99
5.10.2.1 North America 99
5.10.2.1.1 SCR 17: Artificial Intelligence Bill (California) 99
5.10.2.1.2 SB 1103: Artificial Intelligence Automated Decision Bill (Connecticut) 99
5.10.2.1.3 National Artificial Intelligence Initiative Act (NAIIA) 99
5.10.2.1.4 Artificial Intelligence and Data Act (AIDA) - Canada 100
5.10.2.2 Europe 100
5.10.2.2.1 European Union (EU) - Artificial Intelligence Act (AIA) 100
5.10.2.2.2 General Data Protection Regulation (Europe) 101
5.10.2.3 Asia Pacific 101
5.10.2.3.1 Interim Administrative Measures for Generative Artificial Intelligence Services (China) 101
5.10.2.3.2 National AI Strategy (Singapore) 102
5.10.2.3.3 Hiroshima AI Process Comprehensive Policy Framework (Japan) 102
5.10.2.4 Middle East & Africa 103
5.10.2.4.1 National Strategy for Artificial Intelligence (UAE) 103
5.10.2.4.2 National Artificial Intelligence Strategy (Qatar) 103
5.10.2.4.3 AI Ethics Principles and Guidelines (Dubai, UAE) 104
5.10.2.5 Latin America 104
5.10.2.5.1 Santiago Declaration (Chile) 104
5.10.2.5.2 Brazilian Artificial Intelligence Strategy (EBIA) 104
5.11 PATENT ANALYSIS 105
5.11.1 METHODOLOGY 105
5.11.2 PATENTS FILED, BY DOCUMENT TYPE 105
5.11.3 INNOVATION AND PATENT APPLICATIONS 105
5.12 PRICING ANALYSIS 110
5.12.1 AVERAGE SELLING PRICE OF OFFERING 111
5.12.2 AVERAGE SELLING PRICE OF APPLICATION 112
5.13 KEY CONFERENCES AND EVENTS 113
5.14 PORTER’S FIVE FORCES ANALYSIS 114
5.14.1 THREAT OF NEW ENTRANTS 115
5.14.2 THREAT OF SUBSTITUTES 116
5.14.3 BARGAINING POWER OF SUPPLIERS 116
5.14.4 BARGAINING POWER OF BUYERS 116
5.14.5 INTENSITY OF COMPETITION RIVALRY 117
5.15 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 117
5.15.1 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 117
5.16 KEY STAKEHOLDERS & BUYING CRITERIA 118
5.16.1 KEY STAKEHOLDERS IN BUYING PROCESS 118
5.16.2 BUYING CRITERIA 119
6 AI FOR SALES & MARKETING MARKET, BY OFFERING 120
6.1 INTRODUCTION 121
6.1.1 OFFERING: AI FOR SALES & MARKETING MARKET DRIVERS 121
6.2 SALES 122
6.2.1 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 124
6.2.1.1 AI-powered CRM systems revolutionize sales and customer engagement by automating processes and providing
real-time insights 124
6.2.2 EMAIL GENERATORS 125
6.2.2.1 AI-driven email generators enhance outreach and personalization
by crafting customized messages at scale 125
6.2.3 CHATBOTS & VIRTUAL ASSISTANTS 126
6.2.3.1 Transforming customer interactions and sales processes
by providing instant support and automating engagement 126
6.2.4 SALES AGENTS 127
6.2.4.1 Intelligent sales agents automate lead nurturing and conversion to improve efficiency and maximize revenue 127
6.2.5 SALES FORECASTING TOOLS 128
6.2.5.1 Advanced sales forecasting tools enable data-driven decision-making with accurate revenue predictions 128
6.2.6 SALES INTELLIGENCE TOOLS 129
6.2.6.1 AI-powered sales intelligence platforms deliver market and competitor insights to give sales teams competitive edge 129
6.2.7 LEAD SCORING TOOLS 130
6.2.7.1 Predictive lead scoring tools to help sales teams prioritize prospects by identifying high-value opportunities 130
6.2.8 OTHER SALES OFFERINGS 131
6.3 MARKETING 132
6.3.1 ADVERTISING TOOLS 134
6.3.1.1 AI-powered advertising tools to optimize ad targeting and
maximize ROI with machine learning and predictive algorithms 134
6.3.2 DIGITAL MARKETING TOOLS 135
6.3.2.1 AI-driven digital marketing tools to automate processes and personalizing campaigns for greater customer engagement and efficiency 135
6.3.3 CONTENT CREATION & COPYWRITING TOOLS 136
6.3.3.1 AI content generation and copywriting tools transform content creation by producing high-quality, personalized copy at scale 136
6.3.3.2 Text generators 137
6.3.3.3 Image generators 137
6.3.3.4 Video generators 138
6.3.3.5 Audio & speech generators 138
6.3.4 SOCIAL MEDIA MANAGEMENT 138
6.3.4.1 AI social media management tools to enhance engagement, track performance, and enable real-time brand adjustments 138
6.3.5 SEO OPTIMIZATION SOFTWARE 139
6.3.5.1 AI-powered SEO optimization software to modernize search strategies with data-driven insights and advanced keyword analysis 139
6.3.6 MARKETING AGENTS 140
6.3.6.1 AI marketing agents to automate lead nurturing and customer segmentation to increase marketing efficiency and conversion rates 140
6.3.7 CUSTOMER DATA PLATFORM (CDP) 141
6.3.7.1 Unifying customer data for hyper-targeted marketing campaigns and improved engagement 141
6.3.8 CHATBOTS & CONVERSATIONAL MARKETING TOOLS 142
6.3.8.1 Engaging customers, qualifying leads, and improving customer experiences with AI-driven interactions 142
6.3.9 OTHER MARKETING OFFERINGS 143
7 AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE 145
7.1 INTRODUCTION 146
7.1.1 DEPLOYMENT MODE: AI FOR SALES & MARKETING MARKET DRIVERS 146
7.2 ON-PREMISES 148
7.2.1 ENSURING MAXIMUM DATA CONTROL WHILE DEMANDING
HIGH INVESTMENT 148
7.3 CLOUD 149
7.3.1 DRIVING SCALABILITY AND INNOVATION BUT RAISES SECURITY CONCERNS 149
8 AI FOR SALES & MARKETING MARKET, BY APPLICATION 150
8.1 INTRODUCTION 151
8.1.1 APPLICATION: AI FOR SALES & MARKETING MARKET DRIVERS 151
8.2 SALES APPLICATIONS 152
8.2.1 SENTIMENT ANALYSIS 155
8.2.1.1 Leveraging AI to decode customer emotions and enhance sales conversations in real time 155
8.2.2 PREDICTIVE FORECASTING 156
8.2.2.1 Improving sales accuracy with AI-driven predictive forecasting for smarter decision-making and revenue growth 156
8.2.3 CALL SUMMARIES & EXPLORATION 157
8.2.3.1 Automating call summaries and insights to improve sales productivity and customer engagement 157
8.2.4 GUIDED SELLING & REPORTING 158
8.2.4.1 Empowering sales teams with AI-powered guided selling and
data-driven reporting for better conversions 158
8.2.5 CONVERSATION MINING 159
8.2.5.1 Uncovering actionable sales insights through AI-driven conversation mining and customer interaction analysis 159
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8.2.6 PRICING & QUOTATION OPTIMIZATION 160
8.2.6.1 Maximizing profitability with AI-driven pricing and quotation optimization for competitive advantage 160
8.2.7 REVENUE INTELLIGENCE 161
8.2.7.1 Leveraging AI-powered revenue intelligence to drive sales growth
and forecasting accuracy 161
8.2.8 COMPETITOR ANALYSIS 162
8.2.8.1 Harnessing AI-powered insights to stay ahead of market trends and outperform business rivals 162
8.2.9 DEAL & PIPELINE MANAGEMENT 163
8.2.9.1 Optimizing sales pipelines with AI-driven deal intelligence for higher conversion rates and revenue growth 163
8.2.10 OTHER SALES APPLICATIONS 164
8.3 MARKETING APPLICATIONS 165
8.3.1 PREDICTIVE ANALYTICS 167
8.3.1.1 Harnessing AI-powered predictive analytics to anticipate consumer behavior and optimize data-driven marketing strategies for growth 167
8.3.2 CONTENT MARKETING & GENERATION 168
8.3.2.1 Revolutionizing content marketing with AI-generated text images and videos to enhance engagement and streamline production 168
8.3.3 AUDIENCE SEGMENTATION & PERSONALIZATION 169
8.3.3.1 Leveraging AI-driven audience segmentation and personalization to deliver highly targeted marketing campaigns that drive conversions 169
8.3.4 PROGRAMMATIC ADVERTISING 170
8.3.4.1 Maximizing advertising efficiency with AI-powered programmatic buying for real-time bidding and optimized ad placements 170
8.3.5 CUSTOMER EXPERIENCE MANAGEMENT 171
8.3.5.1 AI-driven chatbots for sentiment analysis and personalized interactions across digital platforms 171
8.3.6 CAMPAIGN MANAGEMENT 172
8.3.6.1 AI automation for smarter budget allocation performance optimization and audience targeting 172
8.3.7 VOICE SEARCH OPTIMIZATION 173
8.3.7.1 Optimizing voice search strategies with AI to improve search rankings and increase visibility in conversational queries 173
8.3.8 OTHER MARKETING APPLICATIONS 174
9 AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY 175
9.1 INTRODUCTION 176
9.1.1 TECHNOLOGY: AI FOR SALES & MARKETING MARKET DRIVERS 176
9.2 GENERATIVE AI 178
9.2.1 HELPING BUSINESSES TO SCALE THEIR MARKETING EFFORTS WHILE MAINTAINING HIGH LEVELS OF PERSONALIZATION AND CREATIVITY 178
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9.3 OTHER AI 179
9.3.1 MACHINE LEARNING 180
9.3.1.1 Optimizing customer segmentation and campaign performance through data-driven insights 180
9.3.2 NATURAL LANGUAGE PROCESSING 181
9.3.2.1 Improving customer interactions and content creation with
advanced language understanding 181
9.3.3 PREDICTIVE ANALYTICS 182
9.3.3.1 Anticipating customer behavior and optimizing marketing campaigns for better results 182
9.3.4 CONTEXT-AWARE AI 183
9.3.4.1 Delivering real-time personalized experiences and adapting to customer behavior 183
10 AI FOR SALES & MARKETING MARKET, BY END USER 185
10.1 INTRODUCTION 186
10.1.1 END USER: AI FOR SALES & MARKETING MARKET DRIVERS 186
10.2 ENTERPRISES 187
10.2.1 BFSI 190
10.2.1.1 Transforming sales and marketing with AI-driven personalization predictive analytics and automated customer engagement 190
10.2.2 RETAIL & E-COMMERCE 191
10.2.2.1 Leveraging AI for hyper-personalized marketing, optimized customer journeys, and automated sales processes 191
10.2.3 TECHNOLOGY & SOFTWARE 192
10.2.3.1 Enhancing sales and marketing with AI-powered automation predictive analytics and targeted outreach 192
10.2.4 MEDIA & ENTERTAINMENT 193
10.2.4.1 AI to revolutionize content marketing audience targeting and customer engagement strategies 193
10.2.5 MANUFACTURING 194
10.2.5.1 Integrating AI for streamlined sales, automated marketing, and data-driven customer engagement strategies 194
10.2.6 HEALTHCARE & LIFE SCIENCES 195
10.2.6.1 Adopting AI for predictive analytics, personalized marketing, and improved patient engagement 195
10.2.7 EDUCATION 196
10.2.7.1 Leveraging AI to enhance enrollment marketing student engagement and data-driven personalization strategies 196
10.2.8 TELECOMMUNICATIONS 197
10.2.8.1 Utilizing AI for predictive customer insights, targeted marketing, and enhanced service personalization 197
10.2.9 AUTOMOTIVE 198
10.2.9.1 Using AI for smart sales, targeted marketing, and personalized customer experiences in vehicle retail 198
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10.2.10 TRAVEL & HOSPITALITY 199
10.2.10.1 Adopting AI for seamless bookings, hyper-personalized marketing, and enhanced customer experiences 199
10.2.11 OTHER ENTERPRISE END USERS 200
10.3 INDIVIDUAL USERS 201
11 AI FOR SALES & MARKETING MARKET, BY REGION 203
11.1 INTRODUCTION 204
11.2 NORTH AMERICA 206
11.2.1 NORTH AMERICA: AI FOR SALES & MARKETING MARKET DRIVERS 206
11.2.2 NORTH AMERICA: MACROECONOMIC OUTLOOK 206
11.2.3 US 216
11.2.3.1 Tech giants and AI-driven startups continuously innovate and leverage AI to optimize customer experiences 216
11.2.4 CANADA 217
11.2.4.1 Thriving startup landscape alongside major AI research hubs to accelerate AI adoption in sales and marketing 217
11.3 EUROPE 218
11.3.1 EUROPE: AI FOR SALES & MARKETING MARKET DRIVERS 219
11.3.2 EUROPE: MACROECONOMIC OUTLOOK 219
11.3.3 UK 228
11.3.3.1 Companies integrate intelligent solutions to refine customer targeting, automate lead generation, and improve conversion rates 228
11.3.4 GERMANY 229
11.3.4.1 Berlin and Munich became AI innovation hubs, fostering collaboration between tech startups, established enterprises, and research institutions 229
11.3.5 FRANCE 230
11.3.5.1 French businesses increasingly leverage AI to automate marketing campaigns and gain deeper insights into consumer behavior 230
11.3.6 ITALY 231
11.3.6.1 Emphasis on brand storytelling and customer relationships, ingrained in Italian business culture, augmented by AI’s ability to provide granular customer insights 231
11.3.7 SPAIN 232
11.3.7.1 Spanish focus on customer-centricity aligns with AI’s ability to provide tailored solutions, fostering stronger brand relationships 232
11.3.8 REST OF EUROPE 233
11.4 ASIA PACIFIC 234
11.4.1 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET DRIVERS 235
11.4.2 ASIA PACIFIC: MACROECONOMIC OUTLOOK 235
11.4.3 CHINA 245
11.4.3.1 Government initiatives propel China’s AI domination in
sales and marketing 245
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11.4.4 JAPAN 246
11.4.4.1 Japanese government’s Society 5.0 initiative, aimed at integrating advanced technologies into various aspects of life, provides strong framework for AI adoption 246
11.4.5 INDIA 247
11.4.5.1 Digital India initiative, coupled with policies promoting AI research and development, provides strong impetus for market growth 247
11.4.6 SOUTH KOREA 248
11.4.6.1 Strong consumer electronics and e-commerce sectors:
Key drivers of AI innovation 248
11.4.7 AUSTRALIA & NEW ZEALAND 249
11.4.7.1 Companies in ANZ leverage AI for customer segmentation,
targeted advertising, and personalized product recommendations 249
11.4.8 SINGAPORE 250
11.4.8.1 Technological advancements and smart nation initiative to make it pivotal hub 250
11.4.9 REST OF ASIA PACIFIC 251
11.5 MIDDLE EAST & AFRICA 253
11.5.1 MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET DRIVERS 253
11.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK 253
11.5.3 MIDDLE EAST 263
11.5.3.1 Kingdom of Saudi Arabia (KSA) 263
11.5.3.1.1 Government initiatives and FDI to bolster AI market in KSA 263
11.5.3.2 UAE 264
11.5.3.2.1 AI tools primarily enhance forecasting accuracy, enabling businesses to anticipate market trends and consumer behavior 264
11.5.3.3 Qatar 265
11.5.3.3.1 Private sector in Qatar to embrace AI to revolutionize marketing strategies 265
11.5.3.4 Kuwait 266
11.5.3.4.1 Collaborations with international tech firms enhance Kuwait’s AI capabilities 266
11.5.3.5 Rest of the Middle East 267
11.5.4 AFRICA 268
11.6 LATIN AMERICA 269
11.6.1 LATIN AMERICA: AI FOR SALES & MARKETING MARKET DRIVERS 269
11.6.2 LATIN AMERICA: MACROECONOMIC OUTLOOK 270
11.6.3 BRAZIL 279
11.6.3.1 Substantial government initiatives and strategic investments directed at AI infrastructure 279
11.6.4 MEXICO 280
11.6.4.1 Widespread adoption of AI reflects national trend toward embracing advanced technologies to remain competitive in digital marketplace 280
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11.6.5 ARGENTINA 281
11.6.5.1 Growth in market driven by need to enhance efficiency and personalization in marketing strategies 281
11.6.6 REST OF LATIN AMERICA 282
12 COMPETITIVE LANDSCAPE 283
12.1 OVERVIEW 283
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2025 283
12.3 REVENUE ANALYSIS, 2020–2024 285
12.4 MARKET SHARE ANALYSIS, 2024 287
12.5 PRODUCT COMPARATIVE ANALYSIS 290
12.5.1 PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT/ LEADING VENDOR 290
12.5.1.1 Salesforce Einstein AI and Pardot (Salesforce) 290
12.5.1.2 Google Cloud AI and Google Ads (Google) 290
12.5.1.3 Adobe Sensei and Marketo (Adobe) 291
12.5.1.4 Microsoft Dynamics 365 and Microsoft AI (Microsoft) 291
12.5.1.5 Oracle Eloqua and Oracle AI for Customer Experience (IBM) 291
12.5.2 PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT STARTUP/SME VENDOR 291
12.5.2.1 Outreach Platform (Outreach) 292
12.5.2.2 Cognism Prospector (Cognism) 292
12.5.2.3 People.ai Platform (People.ai) 292
12.5.2.4 Salesloft Platform (Salesloft) 292
12.5.2.5 Clari Revenue Platform (Clari) 292
12.6 COMPANY VALUATION AND FINANCIAL METRICS 292
12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 293
12.7.1 STARS 293
12.7.2 EMERGING LEADERS 293
12.7.3 PERVASIVE PLAYERS 294
12.7.4 PARTICIPANTS 294
12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 295
12.7.5.1 Company footprint 295
12.7.5.2 Technology footprint 296
12.7.5.3 Application footprint 297
12.7.5.4 Application footprint 298
12.7.5.5 End User footprint 299
12.7.5.6 Regional footprint 300
12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 301
12.8.1 PROGRESSIVE COMPANIES 301
12.8.2 RESPONSIVE COMPANIES 301
12.8.3 DYNAMIC COMPANIES 301
12.8.4 STARTING BLOCKS 301
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12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024 303
12.8.5.1 Detailed list of key startups/SMEs 303
12.8.5.2 Competitive benchmarking of key startups/SMEs (application) 305
12.8.5.3 Competitive benchmarking of key startups/SMEs
(end user and region) 306
12.9 COMPETITIVE SCENARIO AND TRENDS 307
12.9.1 PRODUCT LAUNCHES AND ENHANCEMENTS 307
12.9.2 DEALS 309
13 COMPANY PROFILES 311
13.1 INTRODUCTION 311
13.2 KEY PLAYERS 311
13.2.1 IBM 311
13.2.1.1 Business overview 311
13.2.1.2 Products/Solutions/Services offered 313
13.2.1.3 Recent developments 314
13.2.1.3.1 Product launches and enhancements 314
13.2.1.3.2 Deals 315
13.2.1.4 MnM view 316
13.2.1.4.1 Key strengths 316
13.2.1.4.2 Strategic choices 316
13.2.1.4.3 Weaknesses and competitive threats 316
13.2.2 NVIDIA 317
13.2.2.1 Business overview 317
13.2.2.2 Products/Solutions/Services offered 318
13.2.2.3 Recent developments 319
13.2.2.3.1 Product launches and enhancements 319
13.2.2.3.2 Deals 320
13.2.2.4 MnM view 321
13.2.2.4.1 Key strengths 321
13.2.2.4.2 Strategic choices 321
13.2.2.4.3 Weaknesses and competitive threats 321
13.2.3 GOOGLE 322
13.2.3.1 Business overview 322
13.2.3.2 Products/Solutions/Services offered 323
13.2.3.3 Recent developments 325
13.2.3.3.1 Product launches and enhancements 325
13.2.3.3.2 Deals 326
13.2.3.4 MnM view 327
13.2.3.4.1 Key strengths 327
13.2.3.4.2 Strategic choices 327
13.2.3.4.3 Weaknesses and competitive threats 327
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13.2.4 MICROSOFT 328
13.2.4.1 Business overview 328
13.2.4.2 Products/Solutions/Services offered 329
13.2.4.3 Recent developments 330
13.2.4.3.1 Product launches and enhancements 330
13.2.4.3.2 Deals 331
13.2.4.4 MnM view 332
13.2.4.4.1 Key strengths 332
13.2.4.4.2 Strategic choices 332
13.2.4.4.3 Weaknesses and competitive threats 332
13.2.5 AWS 333
13.2.5.1 Business overview 333
13.2.5.2 Products/Solutions/Services offered 334
13.2.5.3 Recent developments 335
13.2.5.3.1 Product launches and enhancements 335
13.2.5.3.2 Deals 336
13.2.5.4 MnM view 337
13.2.5.4.1 Key strengths 337
13.2.5.4.2 Strategic choices 337
13.2.5.4.3 Weaknesses and competitive threats 337
13.2.6 SALESFORCE 338
13.2.6.1 Business overview 338
13.2.6.2 Products/Solutions/Services offered 339
13.2.6.3 Recent developments 341
13.2.6.3.1 Product launches and enhancements 341
13.2.6.3.2 Deals 343
13.2.7 ORACLE 344
13.2.7.1 Business overview 344
13.2.7.2 Products/Solutions/Services offered 345
13.2.7.3 Recent developments 346
13.2.7.3.1 Deals 346
13.2.8 ADOBE 347
13.2.8.1 Business overview 347
13.2.8.2 Products/Solutions/Services offered 348
13.2.8.3 Recent developments 350
13.2.8.3.1 Product launches and enhancements 350
13.2.8.3.2 Deals 351
13.2.9 SAP 353
13.2.9.1 Business overview 353
13.2.9.2 Products/Solutions/Services offered 354
13.2.9.3 Recent developments 356
13.2.9.3.1 Product launches and enhancements 356
13.2.9.3.2 Deals 357
13.2.10 SPROUT SOCIAL 358
13.2.10.1 Business overview 358
13.2.10.2 Products/Solutions/Services offered 359
13.2.10.3 Recent developments 360
13.2.10.3.1 Deals 360
13.2.11 OPENAI 361
13.2.12 HOOTSUITE 362
13.2.13 ZOHO 363
13.2.14 DIALPAD 364
13.2.15 GONG.IO 365
13.2.16 BRAND24 366
13.2.17 HUBSPOT 367
13.2.18 6SENSE 368
13.2.19 PALANTIR TECHNOLOGIES 369
13.2.20 KHOROS 370
13.2.21 SPRINKLR 371
13.3 STARTUPS/SMES 372
13.3.1 AICHAT 372
13.3.1.1 Business overview 372
13.3.1.2 Products/Solutions/Services offered 373
13.3.2 PEOPLE.AI 374
13.3.3 COPY.AI 375
13.3.4 MOVEWORKS 376
13.3.5 OUTREACH 377
13.3.6 H20.AI 378
13.3.7 SYNTHESIA 379
13.3.8 JASPER 380
13.3.9 WRITESONIC 381
13.3.10 SALESLOFT 382
13.3.11 ZAPIER 383
13.3.12 HEYGEN 384
13.3.13 CONVERSICA 385
13.3.14 RELEVANCE AI 386
13.3.15 VELOXY 387
13.3.16 COGNISM 388
13.3.17 LAVENDER 389
13.3.18 CLARI 390
13.3.19 TIDIO 391
13.3.20 WRITER 392
13.3.21 SEAMLESS.AI 393
13.3.22 CREATIO 394
13.3.23 LATELY.AI 394
13.3.24 REGIE.AI 395
14 ADJACENT AND RELATED MARKETS 396
14.1 INTRODUCTION 396
14.2 ARTIFICIAL INTELLIGENCE (AI) MARKET 396
14.2.1 MARKET DEFINITION 396
14.2.2 MARKET OVERVIEW 396
14.2.2.1 Artificial intelligence market, by offering 397
14.2.2.2 Artificial intelligence market, by technology 397
14.2.2.3 Artificial intelligence market, by business function 398
14.2.2.4 Artificial intelligence market, by vertical 399
14.2.2.5 Artificial intelligence market, by region 401
14.3 GENERATIVE AI MARKET 402
14.3.1 MARKET DEFINITION 402
14.3.2 MARKET OVERVIEW 402
14.3.2.1 Generative AI market, by offering 402
14.3.2.2 Generative AI market, by application 403
14.3.2.3 Generative AI market, by vertical 404
14.3.2.4 Generative AI market, by region 405
15 APPENDIX 407
15.1 DISCUSSION GUIDE 407
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 417
15.3 CUSTOMIZATION OPTIONS 419
15.4 RELATED REPORTS 419
15.5 AUTHOR DETAILS 420



List of Figures

FIGURE 1 AI FOR SALES & MARKETING MARKET SEGMENTATION 41
FIGURE 2 AI FOR SALES & MARKETING MARKET: STUDY YEARS CONSIDERED 43
FIGURE 3 AI FOR SALES & MARKETING MARKET: RESEARCH DESIGN 45
FIGURE 4 BREAKUP OF PRIMARY PROFILES, BY COMPANY TYPE, DESIGNATION, AND REGION 47
FIGURE 5 INSIGHTS FROM KEY INDUSTRY EXPERTS 47
FIGURE 6 DATA TRIANGULATION 48
FIGURE 7 AI FOR SALES & MARKETING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 49
FIGURE 8 APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM OFFERINGS IN
AI FOR SALES & MARKETING MARKET 50
FIGURE 9 APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM
KEY COMPANIES IN AI FOR SALES & MARKETING MARKET 51
FIGURE 10 APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM
BUSINESS UNITS OF KEY VENDORS IN AI FOR SALES & MARKETING MARKET 52
FIGURE 11 APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF AI FOR SALES AND MARKETING THROUGH OVERALL IT SPENDING ON SUSTAINABLE SOLUTIONS 52
FIGURE 12 AI FOR SALES & MARKETING MARKET: STUDY LIMITATIONS 56
FIGURE 13 MARKETING SOLUTIONS OF AI TO BECOME LARGER OFFERING IN 2025 60
FIGURE 14 CHATBOTS & VIRTUAL ASSISTANTS TO ACCOUNT FOR LARGEST SHARE AMONG
AI OFFERINGS IN SALES IN 2025 60
FIGURE 15 CHATBOTS & CONVERSATIONAL MARKETING TOOLS TO ACCOUNT FOR
LEADING SHARE AMONG AI OFFERINGS IN MARKETING IN 2025 60
FIGURE 16 CLOUD DEPLOYMENT TO LEAD OVER ON-PREMISE AI OFFERINGS IN 2025 61
FIGURE 17 MARKETING APPLICATIONS OF AI TO LEAD OVER SALES APPLICATIONS IN 2025 61
FIGURE 18 DEAL & PIPELINE MANAGEMENT TO ACCOUNT FOR MAJORITY MARKET SHARE AMONG SALES APPLICATIONS OF AI IN 2025 61
FIGURE 19 CONTENT MARKETING & GENERATION TO ACCOUNT FOR LEADING SHARE AMONG MARKETING APPLICATIONS IN 2025 62
FIGURE 20 OTHER AI TECHNOLOGIES TO EMERGE AS LARGER SEGMENT IN 2025 62
FIGURE 21 MACHINE LEARNING TO ACCOUNT FOR LARGEST SHARE AMONG
OTHER AI TECHNOLOGIES FOR SALES AND MARKETING IN 2025 62
FIGURE 22 ENTERPRISE END USERS TO BE DOMINANT ADOPTERS OF
AI FOR SALES & MARKETING IN 2025 63
FIGURE 23 HEALTHCARE & LIFE SCIENCES TO BE FASTEST-GROWING
END USER SEGMENT OVER FORECAST PERIOD 63
FIGURE 24 ASIA PACIFIC TO REGISTER FASTEST GROWTH RATE DURING FORECAST PERIOD 64
FIGURE 25 DATA-DRIVEN DECISION-MAKING AND EVOLVING CONSUMER EXPECTATIONS
TO DRIVE DEMAND FOR AI-POWERED SALES AND MARKETING TOOLS 65
FIGURE 26 CONTEXT-AWARE AI TO ACCOUNT FOR HIGHEST GROWTH RATE
AMONG TECHNOLOGIES DURING FORECAST PERIOD 66
FIGURE 27 CHATBOTS & VIRTUAL ASSISTANTS AND DEAL & PIPELINE MANAGEMENT TO
BE LARGEST RESPECTIVE SHAREHOLDERS IN TERMS OF
AI FOR SALES OFFERINGS AND APPLICATIONS IN NORTH AMERICA IN 2025 66
FIGURE 28 CHATBOTS & CONVERSATIONAL MARKETING TOOLS AND CONTENT MARKETING
& GENERATION TO BE LARGEST RESPECTIVE SHAREHOLDERS OF AI FOR MARKETING OFFERINGS AND APPLICATIONS IN NORTH AMERICA IN 2025 67
FIGURE 29 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2025 67
FIGURE 30 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
AI FOR SALES & MARKETING MARKET 69
FIGURE 31 PERCENTAGE OF BENEFITS OF AI IN WORKPLACE 71
FIGURE 32 EVOLUTION OF AI FOR SALES & MARKETING 75
FIGURE 33 AI FOR SALES & MARKETING MARKET: SUPPLY CHAIN ANALYSIS 77
FIGURE 34 KEY PLAYERS IN AI FOR SALES & MARKETING MARKET ECOSYSTEM 81
FIGURE 35 AI FOR SALES & MARKETING MARKET: INVESTMENT LANDSCAPE AND
FUNDING SCENARIO, 2025 (USD BILLION) 85
FIGURE 36 MARKET POTENTIAL OF GENERATIVE AI IN VARIOUS SALES & MARKETING
USE CASES 87
FIGURE 37 NUMBER OF PATENTS GRANTED IN 10 YEARS, 2015–2024 106
FIGURE 38 REGIONAL ANALYSIS OF PATENTS GRANTED, 2015–2024 110
FIGURE 39 AI FOR SALES & MARKETING MARKET: PORTER’S FIVE FORCES ANALYSIS 115
FIGURE 40 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 117
FIGURE 41 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR
TOP THREE ENTERPRISE END USERS 118
FIGURE 42 KEY BUYING CRITERIA FOR TOP THREE ENTERPRISE END USERS 119
FIGURE 43 AI FOR SALES TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 122
FIGURE 44 SALES AGENTS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 123
FIGURE 45 MARKETING AGENTS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 133
FIGURE 46 CLOUD DEPLOYMENT MODE TO REGISTER HIGHER CAGR
DURING FORECAST PERIOD 147
FIGURE 47 SALES APPLICATION TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 152
FIGURE 48 REVENUE INTELLIGENCE TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 153
FIGURE 49 CUSTOMER EXPERIENCE MANAGEMENT TO GROW AT HIGHEST CAGR
DURING FORECAST PERIOD 165
FIGURE 50 GENERATIVE AI TECHNOLOGY TO GROW AT HIGHER CAGR
DURING FORECAST PERIOD 177
FIGURE 51 CONTEXT-AWARE AI TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 179
FIGURE 52 INDIVIDUAL USERS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 187
FIGURE 53 HEALTHCARE & LIFE SCIENCES TO GROW AT HIGHEST CAGR AMONG ENTERPRISE END USERS DURING FORECAST PERIOD 188
FIGURE 54 NORTH AMERICA TO BE LARGEST REGIONAL MARKET DURING FORECAST PERIOD 204
FIGURE 55 INDIA TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD 205
FIGURE 56 NORTH AMERICA: AI FOR SALES & MARKETING MARKET SNAPSHOT 207
FIGURE 57 ASIA PACIFIC: AI FOR SALES & MARKETING MARKET SNAPSHOT 236
FIGURE 58 TOP FIVE PLAYERS DOMINATING MARKET OVER FIVE YEARS 2020–2024 (USD MILLION) 286
FIGURE 59 SHARE OF LEADING COMPANIES IN AI FOR SALES & MARKETING MARKET, 2024 287
FIGURE 60 PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT/LEADING VENDOR 290
FIGURE 61 PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT STARTUP/SME VENDOR 291
FIGURE 62 FINANCIAL METRICS OF KEY VENDORS, 2025 292
FIGURE 63 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK
BETA OF KEY VENDORS, 2025 293
FIGURE 64 AI FOR SALES & MARKETING MARKET:
COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024 294
FIGURE 65 COMPANY FOOTPRINT (21 COMPANIES), 2024 295
FIGURE 66 AI FOR SALES & MARKETING MARKET:
COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 302
FIGURE 67 IBM: COMPANY SNAPSHOT 312
FIGURE 68 NVIDIA: COMPANY SNAPSHOT 318
FIGURE 69 GOOGLE: COMPANY SNAPSHOT 323
FIGURE 70 MICROSOFT: COMPANY SNAPSHOT 329
FIGURE 71 AWS: COMPANY SNAPSHOT 334
FIGURE 72 SALESFORCE: COMPANY SNAPSHOT 339
FIGURE 73 ORACLE: COMPANY SNAPSHOT 345
FIGURE 74 ADOBE: COMPANY SNAPSHOT 348
FIGURE 75 SAP: COMPANY SNAPSHOT 354
FIGURE 76 SPROUT SOCIAL: COMPANY SNAPSHOT 359

List of Tables

TABLE 1 INCLUSIONS AND EXCLUSIONS 42
TABLE 2 UNITED STATES DOLLAR EXCHANGE RATES, 2020–2024 44
TABLE 3 PRIMARY INTERVIEWS 46
TABLE 4 FACTOR ANALYSIS 53
TABLE 5 RESEARCH ASSUMPTIONS 54
TABLE 6 GLOBAL AI FOR SALES & MARKETING MARKET SIZE AND GROWTH RATE 2020–2024 (USD MILLION, Y-O-Y GROWTH) 59
TABLE 7 GLOBAL AI FOR SALES & MARKETING MARKET SIZE AND GROWTH RATE 2025–2030 (USD MILLION, Y-O-Y GROWTH) 59
TABLE 8 AI FOR SALES & MARKETING MARKET: ECOSYSTEM 79
TABLE 9 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS 96
TABLE 10 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, A
ND OTHER ORGANIZATIONS 96
TABLE 11 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS 97
TABLE 12 MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS 98
TABLE 13 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS 98
TABLE 14 PATENTS FILED, 2015–2024 105
TABLE 15 LIST OF FEW PATENTS IN AI FOR SALES & MARKETING MARKET, 2023–2024 106
TABLE 16 PRICING DATA OF AI FOR SALES & MARKETING, BY OFFERING 111
TABLE 17 PRICING DATA OF AI FOR SALES & MARKETING, BY APPLICATION 112
TABLE 18 AI FOR SALES & MARKETING MARKET: DETAILED LIST OF CONFERENCES & EVENTS, 2025–2026 113
TABLE 19 PORTER’S FIVE FORCES’ IMPACT ON AI FOR SALES & MARKETING MARKET 114
TABLE 20 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE ENTERPRISE END USERS 118
TABLE 21 KEY BUYING CRITERIA FOR TOP THREE ENTERPRISE END USERS 119
TABLE 22 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 122
TABLE 23 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 122
TABLE 24 AI FOR SALES & MARKETING MARKET, BY SALES OFFERING 2020–2024 (USD MILLION) 123
TABLE 25 AI FOR SALES & MARKETING MARKET, BY SALES OFFERING 2025–2030 (USD MILLION) 124
TABLE 26 AI FOR CRM MARKET, BY REGION, 2020–2024 (USD MILLION) 125
TABLE 27 AI FOR CRM MARKET, BY REGION, 2025–2030 (USD MILLION) 125
TABLE 28 AI FOR EMAIL GENERATORS MARKET, BY REGION, 2020–2024 (USD MILLION) 126
TABLE 29 AI FOR EMAIL GENERATORS MARKET, BY REGION, 2025–2030 (USD MILLION) 126
TABLE 30 AI FOR CHATBOTS & VIRTUAL ASSISTANTS MARKET, BY REGION 2020–2024 (USD MILLION) 127
TABLE 31 AI FOR CHATBOTS & VIRTUAL ASSISTANTS MARKET, BY REGION 2025–2030 (USD MILLION) 127
TABLE 32 AI FOR SALES AGENTS MARKET, BY REGION, 2020–2024 (USD MILLION) 128
TABLE 33 AI FOR SALES AGENTS MARKET, BY REGION, 2025–2030 (USD MILLION) 128
TABLE 34 AI FOR SALES FORECASTING TOOLS MARKET, BY REGION 2020–2024 (USD MILLION) 129
TABLE 35 AI FOR SALES FORECASTING TOOLS MARKET, BY REGION 2025–2030 (USD MILLION) 129
TABLE 36 AI FOR SALES INTELLIGENCE TOOLS MARKET, BY REGION 2020–2024 (USD MILLION) 130
TABLE 37 AI FOR SALES INTELLIGENCE TOOLS MARKET, BY REGION 2025–2030 (USD MILLION) 130
TABLE 38 AI FOR LEAD SCORING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION) 131
TABLE 39 AI FOR LEAD SCORING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION) 131
TABLE 40 AI FOR OTHER SALES OFFERINGS MARKET, BY REGION 2020–2024 (USD MILLION) 132
TABLE 41 AI FOR OTHER SALES OFFERINGS MARKET, BY REGION 2025–2030 (USD MILLION) 132
TABLE 42 AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING 2020–2024 (USD MILLION) 133
TABLE 43 AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING 2025–2030 (USD MILLION) 134
TABLE 44 AI FOR ADVERTISING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION) 135
TABLE 45 AI FOR ADVERTISING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION) 135
TABLE 46 AI FOR DIGITAL MARKETING TOOLS MARKET, BY REGION 2020–2024 (USD MILLION) 136
TABLE 47 AI FOR DIGITAL MARKETING TOOLS MARKET, BY REGION 2025–2030 (USD MILLION) 136
TABLE 48 AI FOR CONTENT CREATION & COPYWRITING TOOLS MARKET, BY REGION 2020–2024 (USD MILLION) 137
TABLE 49 AI FOR CONTENT CREATION & COPYWRITING TOOLS MARKET, BY REGION 2025–2030 (USD MILLION) 137
TABLE 50 AI FOR SOCIAL MEDIA MANAGEMENT MARKET, BY REGION 2020–2024 (USD MILLION) 139
TABLE 51 AI FOR SOCIAL MEDIA MANAGEMENT MARKET, BY REGION 2025–2030 (USD MILLION) 139
TABLE 52 AI FOR SEO OPTIMIZATION SOFTWARE MARKET, BY REGION 2020–2024 (USD MILLION) 140
TABLE 53 AI FOR SEO OPTIMIZATION SOFTWARE MARKET, BY REGION 2025–2030 (USD MILLION) 140
TABLE 54 AI FOR MARKETING AGENTS MARKET, BY REGION, 2020–2024 (USD MILLION) 141
TABLE 55 AI FOR MARKETING AGENTS MARKET, BY REGION, 2025–2030 (USD MILLION) 141
TABLE 56 AI FOR CUSTOMER DATA PLATFORM (CDP) MARKET, BY REGION 2020–2024 (USD MILLION) 142
TABLE 57 AI FOR CUSTOMER DATA PLATFORM (CDP) MARKET, BY REGION 2025–2030 (USD MILLION) 142
TABLE 58 AI FOR CHATBOTS & CONVERSATIONAL MARKETING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION) 143
TABLE 59 AI FOR CHATBOTS & CONVERSATIONAL MARKETING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION) 143
TABLE 60 AI FOR OTHER MARKETING OFFERINGS MARKET, BY REGION 2020–2024 (USD MILLION) 144
TABLE 61 AI FOR OTHER MARKETING OFFERINGS MARKET, BY REGION 2025–2030 (USD MILLION) 144
TABLE 62 AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE 2020–2024 (USD MILLION) 147
TABLE 63 AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE 2025–2030 (USD MILLION) 147
TABLE 64 ON-PREMISE AI FOR SALES & MARKETING MARKET, BY REGION 2020–2024 (USD MILLION) 148
TABLE 65 ON-PREMISE AI FOR SALES & MARKETING MARKET, BY REGION 2025–2030 (USD MILLION) 148
TABLE 66 CLOUD-BASED AI FOR SALES & MARKETING MARKET, BY REGION 2020–2024 (USD MILLION) 149
TABLE 67 CLOUD-BASED AI FOR SALES & MARKETING MARKET, BY REGION 2025–2030 (USD MILLION) 149
TABLE 68 AI FOR SALES & MARKETING MARKET, BY APPLICATION 2020–2024 (USD MILLION) 152
TABLE 69 AI FOR SALES & MARKETING MARKET, BY APPLICATION 2025–2030 (USD MILLION) 152
TABLE 70 AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION 2020–2024 (USD MILLION) 154
TABLE 71 AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION 2025–2030 (USD MILLION) 154
TABLE 72 AI FOR SENTIMENT ANALYSIS IN SALES MARKET, BY REGION 2020–2024 (USD MILLION) 155
TABLE 73 AI FOR SENTIMENT ANALYSIS IN SALES MARKET, BY REGION 2025–2030 (USD MILLION) 155
TABLE 74 AI FOR PREDICTIVE FORECASTING IN SALES MARKET, BY REGION 2020–2024 (USD MILLION) 156
TABLE 75 AI FOR PREDICTIVE FORECASTING IN SALES MARKET, BY REGION 2025–2030 (USD MILLION) 156
TABLE 76 AI FOR CALL SUMMARIES & EXPLORATION IN SALES MARKET, BY REGION 2020–2024 (USD MILLION) 157
TABLE 77 AI FOR CALL SUMMARIES & EXPLORATION IN SALES MARKET, BY REGION 2025–2030 (USD MILLION) 157
TABLE 78 AI FOR GUIDED SELLING & REPORTING IN SALES MARKET, BY REGION 2020–2024 (USD MILLION) 158
TABLE 79 AI FOR GUIDED SELLING & REPORTING IN SALES MARKET, BY REGION 2025–2030 (USD MILLION) 158
TABLE 80 AI FOR CONVERSATION MINING IN SALES MARKET, BY REGION 2020–2024 (USD MILLION) 159
TABLE 81 AI FOR CONVERSATION MINING IN SALES MARKET, BY REGION 2025–2030 (USD MILLION) 159
TABLE 82 AI FOR PRICING & QUOTATION OPTIMIZATION IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION) 160
TABLE 83 AI FOR PRICING & QUOTATION OPTIMIZATION IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION) 160
TABLE 84 AI FOR REVENUE INTELLIGENCE IN SALES MARKET, BY REGION 2020–2024 (USD MILLION) 161
TABLE 85 AI FOR REVENUE INTELLIGENCE IN SALES MARKET, BY REGION 2025–2030 (USD MILLION) 161
TABLE 86 AI FOR COMPETITOR ANALYSIS IN SALES MARKET, BY REGION 2020–2024 (USD MILLION) 162
TABLE 87 AI FOR COMPETITOR ANALYSIS IN SALES MARKET, BY REGION 2025–2030 (USD MILLION) 162
TABLE 88 AI FOR DEAL & PIPELINE MANAGEMENT IN SALES MARKET, BY REGION 2020–2024 (USD MILLION) 163
TABLE 89 AI FOR DEAL & PIPELINE MANAGEMENT IN SALES MARKET, BY REGION 2025–2030 (USD MILLION) 163
TABLE 90 AI FOR OTHER SALES APPLICATIONS IN SALES MARKET, BY REGION 2020–2024 (USD MILLION) 164
TABLE 91 AI FOR OTHER SALES APPLICATIONS IN SALES MARKET, BY REGION 2025–2030 (USD MILLION) 164
TABLE 92 AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION 2020–2024 (USD MILLION) 166
TABLE 93 AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION 2025–2030 (USD MILLION) 166
TABLE 94 AI FOR PREDICTIVE ANALYTICS IN MARKETING MARKET, BY REGION 2020–2024 (USD MILLION) 167
TABLE 95 AI FOR PREDICTIVE ANALYTICS IN MARKETING MARKET, BY REGION 2025–2030 (USD MILLION) 167
TABLE 96 AI FOR CONTENT MARKETING & GENERATION IN MARKETING MARKET BY REGION, 2020–2024 (USD MILLION) 168
TABLE 97 AI FOR CONTENT MARKETING & GENERATION IN MARKETING MARKET BY REGION, 2025–2030 (USD MILLION) 168
TABLE 98 AI FOR AUDIENCE SEGMENTATION & PERSONALIZATION IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 169
TABLE 99 AI FOR AUDIENCE SEGMENTATION & PERSONALIZATION IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 169
TABLE 100 AI FOR PROGRAMMATIC ADVERTISING IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 170
TABLE 101 AI FOR PROGRAMMATIC ADVERTISING IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 170
TABLE 102 AI FOR CUSTOMER EXPERIENCE MANAGEMENT IN MARKETING MARKET BY REGION, 2020–2024 (USD MILLION) 171
TABLE 103 AI FOR CUSTOMER EXPERIENCE MANAGEMENT IN MARKETING MARKET BY REGION, 2025–2030 (USD MILLION) 171
TABLE 104 AI FOR CAMPAIGN MANAGEMENT IN MARKETING MARKET, BY REGION 2020–2024 (USD MILLION) 172
TABLE 105 AI FOR CAMPAIGN MANAGEMENT IN MARKETING MARKET, BY REGION 2025–2030 (USD MILLION) 172
TABLE 106 AI FOR VOICE SEARCH OPTIMIZATION IN MARKETING MARKET, BY REGION 2020–2024 (USD MILLION) 173
TABLE 107 AI FOR VOICE SEARCH OPTIMIZATION IN MARKETING MARKET, BY REGION 2025–2030 (USD MILLION) 173
TABLE 108 AI FOR OTHER MARKETING APPLICATIONS MARKET, BY REGION 2020–2024 (USD MILLION) 174
TABLE 109 AI FOR OTHER MARKETING APPLICATIONS MARKET, BY REGION 2025–2030 (USD MILLION) 174
TABLE 110 AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY 2020–2024 (USD MILLION) 177
TABLE 111 AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY 2025–2030 (USD MILLION) 177
TABLE 112 GENERATIVE AI FOR SALES & MARKETING MARKET, BY REGION 2020–2024 (USD MILLION) 178
TABLE 113 GENERATIVE AI FOR SALES & MARKETING MARKET, BY REGION 2025–2030 (USD MILLION) 178
TABLE 114 OTHER AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,
2020–2024 (USD MILLION) 179
TABLE 115 OTHER AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY 2025–2030 (USD MILLION) 180
TABLE 116 MACHINE LEARNING FOR SALES & MARKETING MARKET, BY REGION 2020–2024 (USD MILLION) 180
TABLE 117 MACHINE LEARNING FOR SALES & MARKETING MARKET, BY REGION 2025–2030 (USD MILLION) 181
TABLE 118 NATURAL LANGUAGE PROCESSING FOR SALES & MARKETING MARKET BY REGION, 2020–2024 (USD MILLION) 181
TABLE 119 NATURAL LANGUAGE PROCESSING FOR SALES & MARKETING MARKET BY REGION, 2025–2030 (USD MILLION) 182
TABLE 120 PREDICTIVE ANALYTICS FOR SALES & MARKETING MARKET, BY REGION 2020–2024 (USD MILLION) 182
TABLE 121 PREDICTIVE ANALYTICS FOR SALES & MARKETING MARKET, BY REGION 2025–2030 (USD MILLION) 183
TABLE 122 CONTEXT-AWARE AI FOR SALES & MARKETING MARKET, BY REGION 2020–2024 (USD MILLION) 183
TABLE 123 CONTEXT-AWARE AI FOR SALES & MARKETING MARKET, BY REGION 2025–2030 (USD MILLION) 184
TABLE 124 AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION) 187
TABLE 125 AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION) 187
TABLE 126 AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER 2020–2024 (USD MILLION) 189
TABLE 127 AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER 2025–2030 (USD MILLION) 189
TABLE 128 AI FOR SALES & MARKETING MARKET IN BFSI, BY REGION 2020–2024 (USD MILLION) 190
TABLE 129 AI FOR SALES & MARKETING MARKET IN BFSI, BY REGION 2025–2030 (USD MILLION) 190
TABLE 130 AI FOR SALES & MARKETING MARKET IN RETAIL & E-COMMERCE, BY REGION, 2020–2024 (USD MILLION) 191
TABLE 131 AI FOR SALES & MARKETING MARKET IN RETAIL & E-COMMERCE, BY REGION, 2025–2030 (USD MILLION) 191
TABLE 132 AI FOR SALES & MARKETING MARKET IN TECHNOLOGY & SOFTWARE, BY REGION, 2020–2024 (USD MILLION) 192
TABLE 133 AI FOR SALES & MARKETING MARKET IN TECHNOLOGY & SOFTWARE, BY REGION, 2025–2030 (USD MILLION) 192
TABLE 134 AI FOR SALES & MARKETING MARKET IN MEDIA & ENTERTAINMENT, BY REGION, 2020–2024 (USD MILLION) 193
TABLE 135 AI FOR SALES & MARKETING MARKET IN MEDIA & ENTERTAINMENT, BY REGION, 2025–2030 (USD MILLION) 193
TABLE 136 AI FOR SALES & MARKETING MARKET IN MANUFACTURING, BY REGION 2020–2024 (USD MILLION) 194
TABLE 137 AI FOR SALES & MARKETING MARKET IN MANUFACTURING, BY REGION 2025–2030 (USD MILLION) 195
TABLE 138 AI FOR SALES & MARKETING MARKET IN HEALTHCARE & LIFE SCIENCES BY REGION, 2020–2024 (USD MILLION) 195
TABLE 139 AI FOR SALES & MARKETING MARKET IN HEALTHCARE & LIFE SCIENCES BY REGION, 2025–2030 (USD MILLION) 196
TABLE 140 AI FOR SALES & MARKETING MARKET IN EDUCATION, BY REGION 2020–2024 (USD MILLION) 196
TABLE 141 AI FOR SALES & MARKETING MARKET IN EDUCATION, BY REGION 2025–2030 (USD MILLION) 197
TABLE 142 AI FOR SALES & MARKETING MARKET IN TELECOMMUNICATIONS, BY REGION, 2020–2024 (USD MILLION) 197
TABLE 143 AI FOR SALES & MARKETING MARKET IN TELECOMMUNICATIONS, BY REGION, 2025–2030 (USD MILLION) 198
TABLE 144 AI FOR SALES & MARKETING MARKET IN AUTOMOTIVE, BY REGION 2020–2024 (USD MILLION) 198
TABLE 145 AI FOR SALES & MARKETING MARKET IN AUTOMOTIVE, BY REGION 2025–2030 (USD MILLION) 199
TABLE 146 AI FOR SALES & MARKETING MARKET IN TRAVEL & HOSPITALITY, BY REGION, 2020–2024 (USD MILLION) 200
TABLE 147 AI FOR SALES & MARKETING MARKET IN TRAVEL & HOSPITALITY, BY REGION, 2025–2030 (USD MILLION) 200
TABLE 148 AI FOR SALES & MARKETING MARKET AMONG OTHER ENTERPRISE END USERS, BY REGION, 2020–2024 (USD MILLION) 201
TABLE 149 AI FOR SALES & MARKETING MARKET AMONG OTHER ENTERPRISE END USERS, BY REGION, 2025–2030 (USD MILLION) 201
TABLE 150 AI FOR SALES & MARKETING MARKET AMONG INDIVIDUAL USERS, BY REGION, 2020–2024 (USD MILLION) 202
TABLE 151 AI FOR SALES & MARKETING MARKET AMONG INDIVIDUAL USERS, BY REGION, 2025–2030 (USD MILLION) 202
TABLE 152 AI FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 205
TABLE 153 AI FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 205
TABLE 154 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING 2020–2024 (USD MILLION) 208
TABLE 155 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING 2025–2030 (USD MILLION) 208
TABLE 156 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2020–2024 (USD MILLION) 208
TABLE 157 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2025–2030 (USD MILLION) 209
TABLE 158 NORTH AMERICA: AI FOR SALES & MARKETING MARKET BY MARKETING OFFERING, 2020–2024 (USD MILLION) 209
TABLE 159 NORTH AMERICA: AI FOR SALES & MARKETING MARKET BY MARKETING OFFERING, 2025–2030 (USD MILLION) 210
TABLE 160 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION) 210
TABLE 161 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION) 210
TABLE 162 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION 2020–2024 (USD MILLION) 211
TABLE 163 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION 2025–2030 (USD MILLION) 211
TABLE 164 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2020–2024 (USD MILLION) 211
TABLE 165 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2025–2030 (USD MILLION) 212
TABLE 166 NORTH AMERICA: AI FOR SALES & MARKETING MARKET BY MARKETING APPLICATION, 2020–2024 (USD MILLION) 212
TABLE 167 NORTH AMERICA: AI FOR SALES & MARKETING MARKET BY MARKETING APPLICATION, 2025–2030 (USD MILLION) 213
TABLE 168 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY 2020–2024 (USD MILLION) 213
TABLE 169 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY 2025–2030 (USD MILLION) 213
TABLE 170 NORTH AMERICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 214
TABLE 171 NORTH AMERICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 214
TABLE 172 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY END USER 2020–2024 (USD MILLION) 214
TABLE 173 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY END USER 2025–2030 (USD MILLION) 214
TABLE 174 NORTH AMERICA: AI FOR SALES & MARKETING MARKET BY ENTERPRISE END USER, 2020–2024 (USD MILLION) 215
TABLE 175 NORTH AMERICA: AI FOR SALES & MARKETING MARKET BY ENTERPRISE END USER, 2025–2030 (USD MILLION) 215
TABLE 176 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY COUNTRY 2020–2024 (USD MILLION) 216
TABLE 177 NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY COUNTRY 2025–2030 (USD MILLION) 216
TABLE 178 US: AI FOR SALES & MARKETING MARKET, BY OFFERING 2020–2024 (USD MILLION) 217
TABLE 179 US: AI FOR SALES & MARKETING MARKET, BY OFFERING 2025–2030 (USD MILLION) 217
TABLE 180 CANADA: AI FOR SALES & MARKETING MARKET, BY OFFERING 2020–2024 (USD MILLION) 218
TABLE 181 CANADA: AI FOR SALES & MARKETING MARKET, BY OFFERING 2025–2030 (USD MILLION) 218
TABLE 182 EUROPE: AI FOR SALES & MARKETING MARKET, BY OFFERING 2020–2024 (USD MILLION) 220
TABLE 183 EUROPE: AI FOR SALES & MARKETING MARKET, BY OFFERING 2025–2030 (USD MILLION) 220
TABLE 184 EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING 2020–2024 (USD MILLION) 220
TABLE 185 EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING 2025–2030 (USD MILLION) 221
TABLE 186 EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING 2020–2024 (USD MILLION) 221
TABLE 187 EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING 2025–2030 (USD MILLION) 222
TABLE 188 EUROPE: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE 2020–2024 (USD MILLION) 222
TABLE 189 EUROPE: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE 2025–2030 (USD MILLION) 222
TABLE 190 EUROPE: AI FOR SALES & MARKETING MARKET, BY APPLICATION 2020–2024 (USD MILLION) 223
TABLE 191 EUROPE: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 223
TABLE 192 EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION 2020–2024 (USD MILLION) 223
TABLE 193 EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION 2025–2030 (USD MILLION) 224
TABLE 194 EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2020–2024 (USD MILLION) 224
TABLE 195 EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2025–2030 (USD MILLION) 225
TABLE 196 EUROPE: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY 2020–2024 (USD MILLION) 225
TABLE 197 EUROPE: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY 2025–2030 (USD MILLION) 225
TABLE 198 EUROPE: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET BY TECHNOLOGY, 2020–2024 (USD MILLION) 226
TABLE 199 EUROPE: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET BY TECHNOLOGY, 2025–2030 (USD MILLION) 226
TABLE 200 EUROPE: AI FOR SALES & MARKETING MARKET, BY END USER 2020–2024 (USD MILLION) 226
TABLE 201 EUROPE: AI FOR SALES & MARKETING MARKET, BY END USER 2025–2030 (USD MILLION) 226
TABLE 202 EUROPE: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2020–2024 (USD MILLION) 227
TABLE 203 EUROPE: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2025–2030 (USD MILLION) 227
TABLE 204 EUROPE: AI FOR SALES & MARKETING MARKET, BY COUNTRY 2020–2024 (USD MILLION) 228
TABLE 205 EUROPE: AI FOR SALES & MARKETING MARKET, BY COUNTRY 2025–2030 (USD MILLION) 228
TABLE 206 UK: AI FOR SALES & MARKETING MARKET, BY OFFERING 2020–2024 (USD MILLION) 229
TABLE 207 UK: AI FOR SALES & MARKETING MARKET, BY OFFERING 2025–2030 (USD MILLION) 229
TABLE 208 GERMANY: AI FOR SALES & MARKETING MARKET, BY OFFERING 2020–2024 (USD MILLION) 230
TABLE 209 GERMANY: AI FOR SALES & MARKETING MARKET, BY OFFERING 2025–2030 (USD MILLION) 230
TABLE 210 FRANCE: AI FOR SALES & MARKETING MARKET, BY OFFERING 2020–2024 (USD MILLION) 231
TABLE 211 FRANCE: AI FOR SALES & MARKETING MARKET, BY OFFERING 2025–2030 (USD MILLION) 231
TABLE 212 ITALY: AI FOR SALES & MARKETING MARKET, BY OFFERING 2020–2024 (USD MILLION) 232
TABLE 213 ITALY: AI FOR SALES & MARKETING MARKET, BY OFFERING 2025–2030 (USD MILLION) 232
TABLE 214 SPAIN: AI FOR SALES & MARKETING MARKET, BY OFFERING 2020–2024 (USD MILLION) 233
TABLE 215 SPAIN: AI FOR SALES & MARKETING MARKET, BY OFFERING 2025–2030 (USD MILLION) 233