Table of Content

Part 1: Car Models’ Characteristics and Trends of OEMs
Characteristic 1: New In-vehicle Displays Enhance Cockpit Technology and Experience

Characteristic 2: Large Integrated Screens/Connected Screens, In-vehicle Projections, and Other New Displays Attract Attention
Case: Volkswagen ID.CODE Concept Car & Honda Lingxi L
Case: Volkswagen ID.CODE Concept Car
Case: Hongqi Golden Sunflower Concept Car

Characteristic 3: AR-HUD Accelerates Installation
Case: Lynk & Co 07 EM-P & Refine RF8 Harmony Edition & AITO M9

Characteristic 4: Mainstream OEMs Integrate AI Foundation Models
Case: Mainstream OEMs Integrate AI Foundation Models - XPeng
Case: Mainstream OEMs Integrate AI Foundation Models - Li Auto
Case: Mainstream OEMs Integrate AI Foundation Models - NIO
Case: Mainstream OEMs Integrate AI Foundation Models - NIO
Case: Mainstream OEMs Integrate AI Foundation Models - GAC
Case: Mainstream OEMs Integrate AI Foundation Models - Geely
Case: Geely Launches First "Intelligent Vehicle Full-Domain AI" Technology System
Case: Zeekr Showcases Four Core Technologies at CES 2025
Case: Great Wall Motors Showcases ASL for the First Time

Characteristic 5: Cockpit Chips Continue to Upgrade, Qualcomm 8295 Favored
Case: Leapmotor B10 to be Equipped with Qualcomm 8650 Intelligent Driving Chip and 8295 Cockpit Chip

Characteristic 6: Scenario-Based Deployment Becomes Prominent, Scenario Modes Exceed 20
Case: Venucia VX6 & GAC Second-Generation AION V
Case: Deepal G318
Case: ZEEKR Glory 009
Case: NEVO E07
Case: ROX 01
Case: Seres Magic Cube Platform

Characteristic 7: Parking Scenarios Gain Attention, Hardware Ecosystem Expansion Potential is High
Characteristic 8: OEMs Focus on "Space Efficiency," Flexible Cockpit Space Design Attracts Attention
Characteristic 9: "Refrigerator, TV, Big Sofa" Becomes a Selling Point for Chinese New Energy Vehicles
Characteristic 10: Dual Zero-Gravity Seats Installed, Creating Comfortable Cockpits
Characteristic 11: Panoramic Sound Technology in Vehicles, Creating Immersive Cockpit Entertainment Systems

Characteristic 12: Overseas Automotive Giants Fully Leverage Intelligent Driving and Intelligent Cockpit
Case: BMW Launches Panoramic iDrive Cockpit and New Generation Operating System X
Case: Honda Unveils Two Honda 0 Prototypes at CES 2025
Case: Toyota Announces Completion of Phase One of "Woven City," Plans to Welcome First 100 Residents in Fall 2025

Characteristic 13: Expansion of Car-Phone Interconnection Ecosystem
Characteristic 14: Digital Keys Enter the UWB Era, with Increasing Application in Models
Characteristic 15: More OEMs Join the Map-free Intelligent Driving Movement

Characteristic 16: Gradual Entry of FSD into China, Sparking End-to-End Technology Trend
Case: Gradual Entry of FSD into China, Sparking End-to-End Technology Trend - Xiaomi
Case: Gradual Entry of FSD into China, Sparking End-to-End Technology Trend - GWM

Characteristic 17: Further Reduction in End-to-End Technology Mass Production Costs
Case: Baojun Yep Plus 2025 Equipped with Lingmo Intelligent Driving 2.0 Max

Characteristic 18: High-End Intelligent Driving Becomes More Common in Models Under 200,000 RMB

Characteristic 19: OEMs Compete in Parking-to-Parking Intelligent Driving
Case: Zeekr Launches City NZP
Case: Li Auto Releases Parking-to-Parking Intelligent Driving
Case: XPeng Releases Parking-to-Parking Intelligent Driving

Characteristic 20: Enhanced Usability and Accuracy of Automatic Parking
Characteristic 21: New Players in Cross-Domain Fusion Chips, Commercialization Expected by 2025
Characteristic 22: Multiple Models with 4D Radar Released

Characteristic 23: Vision-only Solutions Implemented in Multiple Models

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Part 2: Industry Chain Characteristics and Trends
Characteristic 1: P-HUD Becomes the Highlight in Vehicle Display Field
Case: BOE Launches 44.8-inch P-HUD Screen
Case: TCL CSOT Launches 11.98-inch P-HUD
Case: New Vision Exhibits inno?vision Cockpit Integrating Coaxial Dual-Focal AR-HUD, P-HUD, and CMS
Case: AGC Showcases Next-Gen Cockpit Combining HUD, Display Design, and Smart Glass Surface

Characteristic 2: 3D Display and Holographic Display Attract Attention
Case: ADAYO Launches Depth-Based 3D AR-HUD
Case: Tianma Launches 3D Instrument Panel and 4.1-inch Light Field 3D-HUD
Case: Hyundai Mobis & ZEISS Release Holographic Wide Windshield Display

Characteristic 3: Emerging New Vehicle Display Technologies
Case: AUO Showcases Versatile Center Console Display, Transparent Micro LED Screen
Case: Appotronics and Ceres Jointly Exhibit Transparent HUD
Case: Harman, a Samsung Subsidiary, Launches Neo QLED Vehicle Screen

Characteristic 4: Increase in Models with Rear Entertainment Screens

Characteristic 5: Suppliers Focus on AI Intelligent Cockpits
Case: Continental Launches "Emotional Cockpit"
Case: LG Releases "AI In-Vehicle Experience" Intelligent Cockpit System
Case: ThunderSoft Launches Intelligent Cockpit Solution - E-Cockpit 9.0
Case: BOE Launches Third-Gen "HERO Intelligent Cockpit" and Technology

Characteristic 6: Multiple Companies Showcase Latest Car-Home Interconnection Technologies
Case: Samsung Showcases SmartThings Pro
Case: LG MX (Mobility eXperience) Platform

Characteristic 7: Automotive Cybersecurity Gains Attention
Case: AUTOCRYPT Showcases Cutting-Edge Cybersecurity Solutions at CES 2025 to Enhance Vehicle Cybersecurity

Characteristic 8: Diversification of In-Cockpit Monitoring Technologies
Case: Continental Uses Invisible Biometric Display Technology for In-Cockpit Monitoring
Case: Cipia and MulticoreWare Showcase Cockpit Monitoring Sensor Fusion Technology
Case: LG Collaborates with Ambarella to Develop DMS Solutions

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Part 3: OEMs’ Soecific Models

OEM 1: Toyota
Key Model 1: bZ 3X
Key Model 2: Toyota bZ3C

OEM 2: Honda
Key Model 1: Ye P7
Strategy and Technology: Officially Launches New Battery Electric Brand "Ye P," Introduces Battery Electric W Architecture

OEM 3: Audi
Key Model 1: All-New Audi A5L
Key Model 2: AUDI E Concept Car
Strategy and Technology: Audi Introduces New Brand AUDI

OEM 4: Nissan
Key Model 1: Dongfeng Nissan N7
Strategy and Technology: Develops Central Supercomputing SOA EEA for Parallel Development of Intelligence and Electrification

OEM 5: Mercedes-Benz
Key Model 1: 2025 GLC Coupe SUV
Strategy and Technology 1: Battery Electric Off-Road Technology and Safety Technology Unveiled
Strategy and Technology 2: New Generation Intelligent Domain Control Architecture Unveiled

OEM 6: Buick
Key Model 1: 2025 Buick CENTURY
CENTURY Intelligent Cockpit Highlights
CENTURY Intelligent Driving Highlights

OEM 7: Volvo
Key Model 1: Volvo EX30
Volvo EX30 Intelligent Cockpit Highlights
Volvo EX30 Intelligent Driving Highlights

OEM 8: Smart
Key Model 1: Smart #5
Smart #5 Intelligent Cockpit Highlights
Smart #5 Intelligent Driving Highlights

OEM 9: BYD Co., Ltd. - BYD
Key Model 1: BYD Sea Lion 07 EV
BYD Sea Lion 07 EV Intelligent Cockpit Highlights
BYD Sea Lion 07 EV Intelligent Driving Highlights
Key Model 2: BYD Xia

OEM 10: BYD Co., Ltd. - Denza
Key Model 1: Denza Z9
Denza Z9 Intelligent Cockpit Highlights
Denza Z9 Intelligent Driving Highlights

OEM 11: BYD Co., Ltd. - Fang Cheng Bao
Key Model 1: Bao 8
Bao 8 Intelligent Cockpit Highlights
Bao 8 Intelligent Driving Highlights

OEM 12: BYD Co., Ltd. - Yangwang
Key Model 1: Yangwang U9
Key Model 2: Yangwang U7

OEM 13: Galaxy
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OEM 14: Lynk & Co
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OEM 15: Zeekr
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OEM 16: Changan
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OEM 17: Avatr
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OEM 18: Deepal
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OEM 19: Chery
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OEM 20: EXEED
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OEM 21: iCAR
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OEM 22: WEY
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OEM 23: Hongqi
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OEM 24: AION
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OEM 25: Hyper
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OEM 26: Trumpchi
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OEM 27: IM Motors
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OEM 28: Roewe
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OEM 29: MG
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OEM 30: e?
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OEM 31: Voyah
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OEM 32: M-Hero
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OEM 33: ARCFOX
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OEM 34: Li Auto
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OEM 35: Luxeed
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OEM 36: Stelato
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OEM 37: Leapmotor
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OEM 38: NIO
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OEM 39: Xpeng Motors
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OEM 40: Xiaomi Auto
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