Table of Content

1. Solution Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations

2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Formulation of the Scope
2.4. Assumptions and Limitations
2.5. Sources of Research
2.5.1. Secondary Research
2.5.2. Primary Research
2.6. Approach for the Market Study
2.6.1. The Bottom-Up Approach
2.6.2. The Top-Down Approach
2.7. Methodology Followed for Calculation of Market Size & Market Shares
2.8. Forecasting Methodology
2.8.1. Data Triangulation & Validation

3. Executive Summary

4. Voice of Customer

5. Global In-App Advertising Market Overview

6. Global In-App Advertising Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type (Native ads, Video ads, Banner ads, Rich media ads, Intertidal ads)
6.2.2. By Platform (IOS, Android)
6.2.3. By Application (Online Shopping, Messaging, Entertainment, Gaming & Ticketing)
6.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
6.3. By Company (2023)
6.4. Market Map

7. North America In-App Advertising Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Platform
7.2.3. By Application
7.2.4. By Country
7.3. North America: Country Analysis
7.3.1. United States In-App Advertising Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Type
7.3.1.2.2. By Platform
7.3.1.2.3. By Application
7.3.2. Canada In-App Advertising Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Type
7.3.2.2.2. By Platform
7.3.2.2.3. By Application
7.3.3. Mexico In-App Advertising Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Type
7.3.3.2.2. By Platform
7.3.3.2.3. By Application

8. Europe In-App Advertising Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Platform
8.2.3. By Application
8.2.4. By Country
8.3. Europe: Country Analysis
8.3.1. Germany In-App Advertising Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Type
8.3.1.2.2. By Platform
8.3.1.2.3. By Application
8.3.2. France In-App Advertising Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Type
8.3.2.2.2. By Platform
8.3.2.2.3. By Application
8.3.3. United Kingdom In-App Advertising Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Type
8.3.3.2.2. By Platform
8.3.3.2.3. By Application
8.3.4. Italy In-App Advertising Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Type
8.3.4.2.2. By Platform
8.3.4.2.3. By Application
8.3.5. Spain In-App Advertising Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Type
8.3.5.2.2. By Platform
8.3.5.2.3. By Application
8.3.6. Belgium In-App Advertising Market Outlook
8.3.6.1. Market Size & Forecast
8.3.6.1.1. By Value
8.3.6.2. Market Share & Forecast
8.3.6.2.1. By Type
8.3.6.2.2. By Platform
8.3.6.2.3. By Application

9. Asia Pacific In-App Advertising Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Platform
9.2.3. By Application
9.2.4. By Country
9.3. Asia-Pacific: Country Analysis
9.3.1. China In-App Advertising Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Type
9.3.1.2.2. By Platform
9.3.1.2.3. By Application
9.3.2. India In-App Advertising Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Type
9.3.2.2.2. By Platform
9.3.2.2.3. By Application
9.3.3. Japan In-App Advertising Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Type
9.3.3.2.2. By Platform
9.3.3.2.3. By Application
9.3.4. South Korea In-App Advertising Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Type
9.3.4.2.2. By Platform
9.3.4.2.3. By Application
9.3.5. Australia In-App Advertising Market Outlook
9.3.5.1. Market Size & Forecast
9.3.5.1.1. By Value
9.3.5.2. Market Share & Forecast
9.3.5.2.1. By Type
9.3.5.2.2. By Platform
9.3.5.2.3. By Application
9.3.6. Indonesia In-App Advertising Market Outlook
9.3.6.1. Market Size & Forecast
9.3.6.1.1. By Value
9.3.6.2. Market Share & Forecast
9.3.6.2.1. By Type
9.3.6.2.2. By Platform
9.3.6.2.3. By Application
9.3.7. Vietnam In-App Advertising Market Outlook
9.3.7.1. Market Size & Forecast
9.3.7.1.1. By Value
9.3.7.2. Market Share & Forecast
9.3.7.2.1. By Type
9.3.7.2.2. By Platform
9.3.7.2.3. By Application

10. South America In-App Advertising Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By Platform
10.2.3. By Application
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil In-App Advertising Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Type
10.3.1.2.2. By Platform
10.3.1.2.3. By Application
10.3.2. Colombia In-App Advertising Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Type
10.3.2.2.2. By Platform
10.3.2.2.3. By Application
10.3.3. Argentina In-App Advertising Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Type
10.3.3.2.2. By Platform
10.3.3.2.3. By Application
10.3.4. Chile In-App Advertising Market Outlook
10.3.4.1. Market Size & Forecast
10.3.4.1.1. By Value
10.3.4.2. Market Share & Forecast
10.3.4.2.1. By Type
10.3.4.2.2. By Platform
10.3.4.2.3. By Application
11. Middle East & Africa In-App Advertising Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Type
11.2.2. By Platform
11.2.3. By Application
11.2.4. By Country
11.3. Middle East & Africa: Country Analysis
11.3.1. Saudi Arabia In-App Advertising Market Outlook
11.3.1.1. Market Size & Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1. By Type
11.3.1.2.2. By Platform
11.3.1.2.3. By Application
11.3.2. UAE In-App Advertising Market Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share & Forecast
11.3.2.2.1. By Type
11.3.2.2.2. By Platform
11.3.2.2.3. By Application
11.3.3. South Africa In-App Advertising Market Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1. By Type
11.3.3.2.2. By Platform
11.3.3.2.3. By Application
11.3.4. Turkey In-App Advertising Market Outlook
11.3.4.1. Market Size & Forecast
11.3.4.1.1. By Value
11.3.4.2. Market Share & Forecast
11.3.4.2.1. By Type
11.3.4.2.2. By Platform
11.3.4.2.3. By Application
11.3.5. Israel In-App Advertising Market Outlook
11.3.5.1. Market Size & Forecast
11.3.5.1.1. By Value
11.3.5.2. Market Share & Forecast
11.3.5.2.1. By Type
11.3.5.2.2. By Platform
11.3.5.2.3. By Application

12. Market Dynamics
12.1. Drivers
12.2. Challenges

13. Market Trends and Developments

14. Company Profiles
14.1. Meta Platforms, Inc.
14.1.1. Business Overview
14.1.2. Key Revenue and Financials
14.1.3. Recent Developments
14.1.4. Key Personnel/Key Contact Person
14.1.5. Key Product/Services Offered
14.2. Amazon.com, Inc.
14.2.1. Business Overview
14.2.2. Key Revenue and Financials
14.2.3. Recent Developments
14.2.4. Key Personnel/Key Contact Person
14.2.5. Key Product/Services Offered
14.3. Digital Turbine, Inc.
14.3.1. Business Overview
14.3.2. Key Revenue and Financials
14.3.3. Recent Developments
14.3.4. Key Personnel/Key Contact Person
14.3.5. Key Product/Services Offered
14.4. Smaato, Inc.
14.4.1. Business Overview
14.4.2. Key Revenue and Financials
14.4.3. Recent Developments
14.4.4. Key Personnel/Key Contact Person
14.4.5. Key Product/Services Offered
14.5. Unity Software, Inc.
14.5.1. Business Overview
14.5.2. Key Revenue and Financials
14.5.3. Recent Developments
14.5.4. Key Personnel/Key Contact Person
14.5.5. Key Product/Services Offered
14.6. AppLovin Corporation
14.6.1. Business Overview
14.6.2. Key Revenue and Financials
14.6.3. Recent Developments
14.6.4. Key Personnel/Key Contact Person
14.6.5. Key Product/Services Offered
14.7. Chartboost, Inc.
14.7.1. Business Overview
14.7.2. Key Revenue and Financials
14.7.3. Recent Developments
14.7.4. Key Personnel/Key Contact Person
14.7.5. Key Product/Services Offered
14.8. Verizon Communications Inc.
14.8.1. Business Overview
14.8.2. Key Revenue and Financials
14.8.3. Recent Developments
14.8.4. Key Personnel/Key Contact Person
14.8.5. Key Product/Services Offered
14.9. Apple Inc.
14.9.1. Business Overview
14.9.2. Key Revenue and Financials
14.9.3. Recent Developments
14.9.4. Key Personnel/Key Contact Person
14.9.5. Key Product/Services Offered
14.10. Criteo S.A.
14.10.1. Business Overview
14.10.2. Key Revenue and Financials
14.10.3. Recent Developments
14.10.4. Key Personnel/Key Contact Person
14.10.5. Key Product/Services Offered

15. Strategic Recommendations

16. About Us & Disclaimer