Table of Content



Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. U.S. Women’s Grooming Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Raw Material Trends and Outlook
3.3.2. Profit Margin Analysis (Industry-Level)
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Industry Analysis Tools
3.5.1. Porter’s Five Forces Analysis
3.6. Market Entry Strategies
Chapter 4. U.S. Women’s Grooming Market: Buyer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decisions
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. U.S. Women’s Grooming Market: Product Estimates & Trend Analysis
5.1. U.S. Women’s Grooming Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Billion)
5.3.1. Skin Care
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2. Face Skin Care
5.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2.2. Lotions, Face Creams, & Moisturizers
5.3.1.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2.3. Cleansers & Face Wash
5.3.1.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2.4. Facial Serums
5.3.1.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2.5. Sunscreen/Sun Care
5.3.1.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2.6. Sheet Face Masks
5.3.1.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.2.7. Others (Scrub, etc.)
5.3.1.2.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.3. Body Skin Care
5.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.3.2. Hair Removal Products
5.3.1.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.3.3. Lotions, Creams, & Moisturizers
5.3.1.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.3.4. Body Sunscreen/Sun Care
5.3.1.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.3.5. Body Scrub
5.3.1.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.1.3.6. Others (Serum, Oils, etc.)
5.3.1.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2. Hair Care
5.3.2.1. Shampoo
5.3.2.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2.2. Conditioner
5.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2.3. Oils
5.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2.4. Serums
5.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.2.5. Others (Hair Masks, Peels, Etc.)
5.3.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3. Oral Care
5.3.3.1. Toothpaste
5.3.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.2. Toothbrush
5.3.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.3. Mouthwashes/Rinses
5.3.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.4. Dental Floss
5.3.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.3.5. Others (Tongue Cleaners, Dental Water Jets, etc.)
5.3.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4. Color Cosmetics
5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2. Face Color Cosmetics
5.3.4.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2.2. Foundation
5.3.4.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2.3. Concealer
5.3.4.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2.4. Blush and Bronzer
5.3.4.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2.5. Powder
5.3.4.2.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.2.6. Others (Highlighter, etc.)
5.3.4.2.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3. Lip Color Cosmetics
5.3.4.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.2. Lipstick
5.3.4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.3. Lip Liner
5.3.4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.4. Lip Gloss
5.3.4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.5. Lip Tint
5.3.4.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.3.6. Others (Lip Powder, Plummer, etc.)
5.3.4.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.4. Eye Color Cosmetics
5.3.4.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.4.2. Eye Shadow
5.3.4.4.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.4.3. Eye Liner
5.3.4.4.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.4.4. Mascara
5.3.4.4.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.4.5. Eye Pencil
5.3.4.4.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.4.6. False Eyelashes
5.3.4.4.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.4.7. Others (Eye Primer, etc.)
5.3.4.4.7.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.4.5. Nail Color Cosmetics
5.3.4.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.5. Shower and Bath
5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
5.3.6. Perfume/Fragrances
5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 6. U.S. Women’s Grooming Market: Distribution Channel Estimates & Trend Analysis
6.1. U.S. Women’s Grooming Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
6.3.1. Hypermarkets & Supermarkets
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.2. Specialty Beauty Stores
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.3. Pharmacies & Drugstores
6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.4. Online/E-commerce
6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
6.3.5. Others (Department Stores, etc.)
6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
Chapter 7. U.S. Women’s Grooming Market: Competitive Analysis
7.1. Recent developments & impact analysis, by key market participants
7.2. Company Categorization
7.3. Participant’s Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Share Analysis, 2024 (%)
7.7. Company Heat Map Analysis, 2024
7.8. Strategy Mapping
7.9. Company Profiles
7.9.1. Procter & Gamble Co.
7.9.1.1. Company Overview
7.9.1.2. Financial Performance
7.9.1.3. Product Portfolios
7.9.1.4. Strategic Initiatives
7.9.2. Unilever PLC
7.9.2.1. Company Overview
7.9.2.2. Financial Performance
7.9.2.3. Product Portfolios
7.9.2.4. Strategic Initiatives
7.9.3. Est?e Lauder Companies Inc.
7.9.3.1. Company Overview
7.9.3.2. Financial Performance
7.9.3.3. Product Portfolios
7.9.3.4. Strategic Initiatives
7.9.4. L’Or?al S.A.
7.9.4.1. Company Overview
7.9.4.2. Financial Performance
7.9.4.3. Product Portfolios
7.9.4.4. Strategic Initiatives
7.9.5. Revlon Inc.
7.9.5.1. Company Overview
7.9.5.2. Financial Performance
7.9.5.3. Product Portfolios
7.9.5.4. Strategic Initiatives
7.9.6. Coty Inc.
7.9.6.1. Company Overview
7.9.6.2. Financial Performance
7.9.6.3. Product Portfolios
7.9.6.4. Strategic Initiatives
7.9.7. Johnson & Johnson
7.9.7.1. Company Overview
7.9.7.2. Financial Performance
7.9.7.3. Product Portfolios
7.9.7.4. Strategic Initiatives
7.9.8. Colgate-Palmolive Company
7.9.8.1. Company Overview
7.9.8.2. Financial Performance
7.9.8.3. Product Portfolios
7.9.8.4. Strategic Initiatives
7.9.9. Mary Kay Inc.
7.9.9.1. Company Overview
7.9.9.2. Financial Performance
7.9.9.3. Product Portfolios
7.9.9.4. Strategic Initiatives
7.9.10. Shiseido Company, Limited
7.9.10.1. Company Overview
7.9.10.2. Financial Performance
7.9.10.3. Product Portfolios
7.9.10.4. Strategic Initiatives



List of Figures

List of Figures

Fig. 1 US women’s grooming market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape Snapshot
Fig. 10 Global parent industry and US women’s grooming market size (USD Billion)
Fig. 11 US women’s grooming market size, 2018 to 2030 (USD Billion)
Fig. 12 US women’s grooming market: Penetration & growth prospect mapping
Fig. 13 US women’s grooming market: Value chain analysis
Fig. 14 US women’s grooming market: Profit-margin analysis
Fig. 15 US women’s grooming market: Dynamics
Fig. 16 US women’s grooming market: Porter’s five forces analysis
Fig. 17 Factors influencing buying decisions for women’s grooming products
Fig. 18 US women’s grooming market estimates & forecast, by product (USD Billion)
Fig. 19 Skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 20 Face skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 21 Lotions, face creams, & moisturizers market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 22 Cleansers & face wash market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 23 Facial serums market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 24 Sunscreen/sun care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 25 Sheet face masks market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 26 Other face skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 27 Body skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 28 Hair removal products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 29 Body lotions, creams, & moisturizers market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 30 Body sunscreen/sun care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 31 Body scrub market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 32 Other body skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 33 Hair care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 34 Shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 35 Conditioner market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 36 Hair oils market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 37 Hair serums market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 38 Other hair care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 39 Oral care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 40 Toothpaste market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 41 Toothbrush market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 42 Mouthwashes/rinses market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 43 Dental floss market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 44 Other oral care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 45 Color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 46 Face color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 47 Foundation market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 48 Concealer market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 49 Blush and bronzer market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 50 Face powder market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 51 Others face color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 52 Lip color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 53 Lipstick market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 54 Lip liner market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 55 Lip gloss market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 56 Lip tint market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 57 Other lip color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 58 Eye color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 59 Eye shadow market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 60 Eyeliner market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 61 Mascara market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 62 Eye pencil market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 63 False eyelashes market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 64 Other eye color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 65 Nail color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 66 Shower and bath market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 67 Perfume/fragrances market estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 68 US women’s grooming market estimates & forecast, by distribution channel (USD Billion)
Fig. 69 US women’s grooming market estimates & forecasts, through hypermarkets & supermarkets, 2018 - 2030 (USD Billion)
Fig. 70 US women’s grooming market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Billion)
Fig. 71 US women’s grooming market estimates & forecasts, through pharmacies & drugstores, 2018 - 2030 (USD Billion)
Fig. 72 US women’s grooming market estimates & forecasts, through online/e-commerce channels, 2018 - 2030 (USD Billion)
Fig. 73 US women’s grooming market estimates & forecasts, through other distribution channels, 2018 - 2030 (USD Billion)
Fig. 74 Key company categorization
Fig. 75 Company market share analysis, 2024
Fig. 76 The strategic framework of the US women’s grooming market

List of Tables

List of Tables

Table 1 US women’s grooming market: Key market driver analysis
Table 2 US women’s grooming market: Key market restraint analysis
Table 3 US women’s grooming market estimates & forecast, by product (USD Billion)
Table 4 Skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 5 Face skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 6 Lotions, face creams, & moisturizers market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 7 Cleansers & face wash market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 8 Facial serums market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 9 Sunscreen/sun care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 10 Sheet face masks market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 11 Other face skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 12 Body skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 13 Hair removal products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 14 Body lotions, creams, & moisturizers market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 15 Body sunscreen/sun care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 16 Body scrub market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 17 Other body skin care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 18 Hair care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 19 Shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 20 Conditioner market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 21 Hair oils market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 22 Hair serums market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 23 Other hair care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 24 Oral care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 25 Toothpaste market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 26 Toothbrush market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 27 Mouthwashes/rinses market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 28 Dental floss market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 29 Other oral care products market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 30 Color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 31 Face color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 32 Foundation market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 33 Concealer market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 34 Blush and bronzer market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 35 Face powder market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 36 Others face color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 37 Lip color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 38 Lipstick market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 39 Lip liner market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 40 Lip gloss market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 41 Lip tint market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 42 Other lip color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 43 Eye color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 44 Eye shadow market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 45 Eyeliner market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 46 Mascara market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 47 Eye pencil market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 48 False eyelashes market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 49 Other eye color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 50 Nail color cosmetics market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 51 Shower and bath market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 52 Perfume/fragrances market estimates & forecasts, 2018 - 2030 (USD Billion)
Table 53 US women’s grooming market estimates & forecast, by distribution channel (USD Billion)
Table 54 US women’s grooming market estimates & forecasts, through hypermarkets & supermarkets, 2018 - 2030 (USD Billion)
Table 55 US women’s grooming market estimates & forecasts, through specialty beauty stores, 2018 - 2030 (USD Billion)
Table 56 US women’s grooming market estimates & forecasts, through pharmacies & drugstores, 2018 - 2030 (USD Billion)
Table 57 US women’s grooming market estimates & forecasts, through online/e-commerce channels, 2018 - 2030 (USD Billion)
Table 58 US women’s grooming market estimates & forecasts, through other distribution channels, 2018 - 2030 (USD Billion)
Table 59 Recent developments & impact analysis, by key market participants
Table 60 Company market share, 2024 (%)
Table 61 Company heat map analysis, 2024
Table 62 Companies implementing key strategies