Table of Content



1 EXECUTIVE SUMMARY 17
1.1 MARKET ATTRACTIVENESS ANALYSIS 18
1.1.1 US WINE MARKET, BY PRODUCT TYPE 18
1.1.2 US WINE MARKET, BY CATEGORY 19
1.1.3 US WINE MARKET, BY CONSUMER GROUP 20
1.1.4 US WINE MARKET, BY END-USER 21
1.1.5 US WINE MARKET, BY PRICE RANGE 22
1.1.6 US WINE MARKET, BY DISTRIBUTION CHANNEL 23

2 MARKET INTRODUCTION 25
2.1 DEFINITION 25
2.2 SCOPE OF THE STUDY 25
2.3 RESEARCH OBJECTIVE 25
2.4 MARKET STRUCTURE 26

3 RESEARCH METHODOLOGY 27
3.1 OVERVIEW 27
3.2 DATA FLOW 29
3.2.1 DATA MINING PROCESS 29
3.3 PURCHASED DATABASE: 30
3.4 SECONDARY SOURCES: 31
3.4.1 SECONDARY RESEARCH DATA FLOW: 32
3.5 PRIMARY RESEARCH: 33
3.5.1 PRIMARY RESEARCH DATA FLOW: 34
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 35
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 35
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 36
3.6.1 CONSUMPTION & NET TRADE APPROACH 36
3.6.2 REVENUE ANALYSIS APPROACH 36
3.7 DATA FORECASTING 37
3.7.1 DATA FORECASTING TECHNIQUE 37
3.8 DATA MODELING 38
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 38
3.8.2 DATA MODELING: 39
3.9 TEAMS AND ANALYST CONTRIBUTION 41

4 MARKET DYNAMICS 43
4.1 INTRODUCTION 43
4.2 DRIVERS 43
4.2.1 GROWING CONSUMPTION OF WINE 43
4.2.2 SURGING DEMAND FOR PREMIUM WINES 44
4.2.3 CULTURAL SHIFT TOWARDS ALCOHOL CONSUMPTION AMONG ZILLENNIALS 45
4.3 RESTRAINTS 46
4.3.1 INSTABILITY OF THE PRICES OF WINES 46
4.3.2 COMPETITION FROM OTHER ALCOHOLIC BEVERAGES 47
4.4 OPPORTUNITY 48
4.4.1 EXPANSION OF STORE-BASED RETAIL AND E-COMMERCE 48
4.4.2 INNOVATION IN PORTFOLIO 48
4.5 CHALLENGES 49
4.5.1 STRINGENT GOVERNMENT REGULATIONS 49
4.6 STRATEGIC INSIGHTS 50
4.6.1 TECHNOLOGY UPDATE 50
4.6.2 REGIONAL MARKETS TO LOOKOUT FOR 50
4.7 MARKET TRENDS 50
4.8 IMPACT ANALYSIS OF COVID-19 51
4.8.1 IMPACT ON OVERALL ALCOHOLIC BEVERAGE INDUSTRY 51
4.8.1.1 ECONOMIC IMPACT 52
4.8.2 IMPACT ON US WINE MARKET 52
4.8.3 IMPACT ON THE SUPPLY CHAIN OF WINE 52
4.8.4 IMPACT ON MARKET DEMAND OF WINE 53
4.8.4.1 IMPACT DUE TO RESTRICTIONS/LOCKDOWN 53
4.8.4.2 CONSUMER SENTIMENTS 53
4.8.5 IMPACT ON PRICING OF WINE 53
4.9 CONSUMER BEHAVIOR ANALYSIS 54

5 MARKET FACTOR ANALYSIS 55
5.1 VALUE CHAIN ANALYSIS 55
5.1.1 HARVESTING 55
5.1.2 CRUSHING & PRESSING 55
5.1.3 FERMENTATION 56
5.1.4 PACKING & LABELING 56
5.2 SUPPLY CHAIN ANALYSIS 56
5.2.1 PARTICIPANTS (AT DIFFERENT NODES) 57
5.2.1.1 RAW MATERIAL SUPPLIERS 57
5.2.1.2 MANUFACTURERS 57
5.2.1.3 DISTRIBUTION CHANNEL 57
5.2.1.4 END USER 58
5.2.2 INTEGRATION LEVELS 58
5.2.3 KEY ISSUES ADDRESSED (KEY SUCCESS FACTORS) 58
5.3 PORTER’S FIVE FORCES MODEL 59
5.3.1 THREAT OF NEW ENTRANTS 59
5.3.2 BARGAINING POWER OF SUPPLIERS 60
5.3.3 THREAT OF SUBSTITUTES 60
5.3.4 BARGAINING POWER OF BUYERS 60
5.3.5 INTENSITY OF RIVALRY 60
5.1 REGULATORY LANDSCAPE 61
5.2 VINEYARDS AND PRODUCTION FACTORS 62
5.2.1 LOCATION AND TERROR 62
5.2.2 PRODUCTION TECHNIQUES 62
5.2.3 YIELD AND HARVEST CONDITION 63
5.3 CONSUMER PREFERNCES AND TRENDS 63
5.3.1 DEMOGRAPHIC 63
5.3.2 HEALTH TRENDS 64
5.3.3 WINE STYLES 64
5.4 CONSUMER CONSUMPTION PATTERN, BY GENDER. 64
5.4.1 MALE 64
5.4.2 FEMALE 65
5.5 ECONOMIC FACTORS 65
5.5.1 INCOME LEVELS 65
5.5.2 ECONOMIC CYCLES 65
5.5.3 EXCHANGE RATES 65
5.6 CLIMATE CHANGE AND SUSTAINABILITY 66
5.6.1 ENVIRONMENT IMPACT 66
5.6.2 WATER AVAILABILITY 66
5.7 KEY MARKET BUZZ 66
5.8 SENTIMENT ANALYSIS 67
5.9 PRICE POINT ASSESSMENT 67
5.9.1 PREMIUM VS REGULAR 67
5.10 CONSUMER EXPENSES ON NON-ALCOHOLIC BEVERAGES ACROSS THE COUNTRY 67
5.10.1 WEEKLY 67
5.10.2 MONTHLY 68
5.10.3 YEARLY 68
5.11 COUNTRY-WISE SUPPLY DEMAND ANALYSIS 68
5.12 POLITICAL FACTOR IMPACTING THE MARKET 69
5.13 CATEGORY INSIGHTS 69
5.13.1 SUPPLY DEMAND OUTLOOK 69
5.13.1.1 MARKET OVERVIEW 70
5.13.1.2 SUPPLY DEMAND GAP ANALYSIS 70
5.13.2 MRFR POINT OF VIEW 70
5.14 PROCUREMENT & CATEGORY INSIGHTS 70
5.14.1 MANUFACTURING COST-STRUCTURE ANALYSIS (INC. COST COMPONENTS) 70
5.14.2 PRODUCTION OVERVIEW 71
5.14.3 PRICING ANALYSIS AND FACTORS IMPACTING PRICING 71
5.14.4 TRADE SCENARIO 71
5.15 TECHNOLOGY TRENDS AND CURRENT DEVELOPMENT IN THE MARKET 71
5.16 IMPACT OF RUSSIA-UKRAINE WAR ANALYSIS 72

6 US WINE MARKET, BY PRODUCT TYPE 74
6.1 INTRODUCTION 74
6.2 RED WINE 75
6.3 WHITE WINE 76
6.4 ROSE WINE 77
6.5 SPARKLING WINE 77
6.6 OTHERS 78

7 US WINE MARKET, BY CATEGORY 80
7.1 INTRODUCTION 80
7.2 ALCOHOLIC 81
7.3 NON-ALCOHOLIC 81

8 US WINE MARKET, BY CONSUMER GROUP 83
8.1 INTRODUCTION 83
8.2 GEN Z 84
8.3 GEN X 84
8.4 MILLENNIAL 85
8.5 BABY BOOMER 85

9 US WINE MARKET, BY END USER 86
9.1 INTRODUCTION 86
9.2 RESIDENTIAL 87
9.3 COMMERCIAL 87

10 US WINE MARKET, BY PRICE RANGE 88
10.1 INTRODUCTION 88
10.2 ECONOMY 89
10.3 PREMIUM 89

11 US WINE MARKET, BY DISTRIBUTION CHANNEL 90
11.1 INTRODUCTION 90
11.2 OFF-PREMISES 91
11.2.1 SUPERMARKETS/HYPERMARKETS 91
11.2.2 SPECIALTY STORES 92
11.2.3 DISTRIBUTORS/B2B 92
11.2.4 OFF-LICENSE SHOPS/LIQUOR STORES 93
11.2.5 ONLINE 93
11.2.6 OTHERS 93
11.3 ON-PREMISES 94

12 COMPETITIVE LANDSCAPE 96
12.1 INTRODUCTION 96
12.2 COMPETITION DASHBOARD 96
12.2.1 PRODUCT PORTFOLIO 97
12.2.2 REGIONAL PRESENCE 98
12.2.3 STRATEGIC ALLIANCES 98
12.2.4 INDUSTRY EXPERIENCES 98
12.3 MARKET SHARE ANALYSIS, 2023 98
12.4 WHO ARE THE MAJOR DISRUPTORS & INNOVATORS 99
12.5 WHAT STRATEGIES ARE BEING ADOPTED BY MARKET LEADERS 100
12.6 COMPARATIVE ANALYSIS: KEY PLAYERS FINANCIAL 100
12.7 LIST OF KEY PLAYERS/BRANDS, BY REGION 100
12.8 KEY DEVELOPMENTS & GROWTH STRATEGIES 101
12.8.1 SUSTAINABLE DEVELOPMENT 101
12.8.2 PRODUCT LAUNCH 102
12.8.3 PARTNERSHIPS AND COLLABORATIONS 103
12.8.4 MARKET EXPANSION 103
12.8.5 PREMIUMIZATION 104
12.8.6 FACILITY EXPANSION 104

13 COMPANY PROFILES 105
13.1 E. & J. GALLO WINERY 105
13.1.1 COMPANY OVERVIEW 105
13.1.2 FINANCIAL OVERVIEW 106
13.1.3 PRODUCTS OFFERED 106
13.1.4 KEY DEVELOPMENTS 107
13.1.5 SWOT ANALYSIS 108
13.1.6 KEY STRATEGY 108
13.2 THE WINE GROUP 110
13.2.1 COMPANY OVERVIEW 110
13.2.2 FINANCIAL OVERVIEW 111
13.2.3 PRODUCTS OFFERED 111
13.2.4 KEY DEVELOPMENTS 112
13.2.5 SWOT ANALYSIS 113
13.2.6 KEY STRATEGY 113
13.3 CONSTELLATION BRANDS 115
13.3.1 COMPANY OVERVIEW 115
13.3.2 FINANCIAL OVERVIEW 117
13.3.3 PRODUCTS OFFERED 117
13.3.4 KEY DEVELOPMENTS 118
13.3.5 SWOT ANALYSIS 119
13.3.6 KEY STRATEGY 119
13.4 TRINCHERO FAMILY ESTATES 121
13.4.1 COMPANY OVERVIEW 121
13.4.2 FINANCIAL OVERVIEW 122
13.4.3 PRODUCTS OFFERED 122
13.4.4 KEY DEVELOPMENTS 123
13.4.5 SWOT ANALYSIS 124
13.4.6 KEY STRATEGY 124
13.5 BRONCO WINE COMPANY 126
13.5.1 COMPANY OVERVIEW 126
13.5.2 FINANCIAL OVERVIEW 126
13.5.3 PRODUCTS OFFERED 127
13.5.4 KEY DEVELOPMENTS 127
13.5.5 SWOT ANALYSIS 128
13.5.6 KEY STRATEGY 128
13.6 PROLETARIAT WINE COMPANY 130
13.6.1 COMPANY OVERVIEW 130
13.6.2 FINANCIAL OVERVIEW 131
13.6.3 PRODUCTS OFFERED 131
13.6.4 KEY DEVELOPMENTS 132
13.6.5 SWOT ANALYSIS 133
13.6.6 KEY STRATEGY 133
13.7 CONCHA Y TORO 135
13.7.1 COMPANY OVERVIEW 135
13.7.2 FINANCIAL OVERVIEW 136
13.7.3 PRODUCTS OFFERED 136
13.7.4 KEY DEVELOPMENTS 137
13.7.5 SWOT ANALYSIS 137
13.7.6 KEY STRATEGY 138
13.8 CASELLA FAMILY BRANDS 139
13.8.1 COMPANY OVERVIEW 139
13.8.2 FINANCIAL OVERVIEW 140
13.8.3 PRODUCTS OFFERED 140
13.8.4 KEY DEVELOPMENTS 140
13.8.5 SWOT ANALYSIS 141
13.8.6 KEY STRATEGY 141
13.9 DELICATO FAMILY WINES 143
13.9.1 COMPANY OVERVIEW 143
13.9.2 FINANCIAL OVERVIEW 144
13.9.3 PRODUCTS OFFERED 144
13.9.4 KEY DEVELOPMENTS 144
13.9.5 SWOT ANALYSIS 145
13.9.6 KEY STRATEGY 146
13.10 FOLEY WINE GROUP 147
13.10.1 COMPANY OVERVIEW 147
13.10.2 FINANCIAL OVERVIEW 148
13.10.3 PRODUCTS OFFERED 148
13.10.4 KEY DEVELOPMENTS 149
13.10.5 SWOT ANALYSIS 150
13.10.6 KEY STRATEGY 150
13.11 DATA CITATIONS 153?



List of Figures

LIST OF FIGURES
FIGURE 1 US WINE MARKET ANALYSIS, BY PRODUCT TYPE, 2023 18
FIGURE 2 US WINE MARKET ANALYSIS, BY CATEGORY, 2023 19
FIGURE 3 US WINE MARKET ANALYSIS, BY CONSUMER GROUP, 2023 20
FIGURE 4 US WINE MARKET ANALYSIS, BY END-USER, 2023 21
FIGURE 5 US WINE MARKET ANALYSIS, BY PRICE RANGE, 2023 22
FIGURE 6 US WINE MARKET ANALYSIS, BY DISTRIBUTION CHANNEL, 2023 23
FIGURE 7 US WINE MARKET: STRUCTURE 26
FIGURE 8 US WINE MARKET: MARKET GROWTH FACTOR ANALYSIS (2022-2032) 43
FIGURE 9 TOTAL WINE CONSUMPTION OF THE UNITED STATES FROM 2005 TO 2022 (IN MILLION GALLONS)* 44
FIGURE 10 DRIVER IMPACT ANALYSIS (2018-2032) 46
FIGURE 11 RESTRAINT IMPACT ANALYSIS (2018-2032) 47
FIGURE 12 VALUE CHAIN ANALYSIS: US WINE MARKET 55
FIGURE 13 SUPPLY CHAIN ANALYSIS: US WINE MARKET 57
FIGURE 14 PORTER’S FIVE FORCES MODEL: US WINE MARKET 59
FIGURE 15 US WINE MARKET, BY PRODUCT TYPE, SEGMENT ATTRACTIVENESS ANALYSIS 74
FIGURE 16 US WINE MARKET, BY PRODUCT TYPE, 2023 (% SHARE) 75
FIGURE 17 US WINE MARKET, BY CATEGORY, SEGMENT ATTRACTIVENESS ANALYSIS 80
FIGURE 18 US WINE MARKET, BY CATEGORY, 2023 (% SHARE) 81
FIGURE 19 US WINE MARKET, BY CONSUMER GROUP, SEGMENT ATTRACTIVENESS ANALYSIS 83
FIGURE 20 US WINE MARKET, BY CONSUMER GROUP, 2023 (% SHARE) 84
FIGURE 21 US WINE MARKET, BY END USER, SEGMENT ATTRACTIVENESS ANALYSIS 86
FIGURE 22 US WINE MARKET, BY END USER, 2023 (% SHARE) 86
FIGURE 23 US WINE MARKET, BY PRICE RANGE, SEGMENT ATTRACTIVENESS ANALYSIS 88
FIGURE 24 US WINE MARKET, BY PRICE RANGE, 2023 (% SHARE) 88
FIGURE 25 US WINE MARKET, BY DISTRIBUTION CHANNEL, SEGMENT ATTRACTIVENESS ANALYSIS 90
FIGURE 26 US WINE MARKET, BY DISTRIBUTION CHANNEL, 2023 (% SHARE) 91
FIGURE 27 COMPETITOR DASHBOARD: US WINE MARKET 97
FIGURE 28 US WINE MARKET: COMPETITIVE ANALYSIS, 2023 98
FIGURE 29 E. & J. GALLO WINERY: SWOT ANALYSIS 108
FIGURE 30 THE WINE GROUP: SWOT ANALYSIS 113
FIGURE 31 CONSTELLATION BRANDS: FINANCIAL OVERVIEW SNAPSHOT 117
FIGURE 32 CONSTELLATION BRANDS: SWOT ANALYSIS 119
FIGURE 33 TRINCHERO FAMILY ESTATES: SWOT ANALYSIS 124
FIGURE 34 BRONCO WINE COMPANY: SWOT ANALYSIS 128
FIGURE 35 PROLETARIAT WINE COMPANY: SWOT ANALYSIS 133
FIGURE 36 CONCHA Y TORO: SWOT ANALYSIS 137
FIGURE 37 CASELLA FAMILY BRANDS: SWOT ANALYSIS 141
FIGURE 38 DELICATO FAMILY WINES: SWOT ANALYSIS 145
FIGURE 39 FOLEY WINE GROUP: SWOT ANALYSIS 150

List of Tables

LIST OF TABLES
TABLE 1 QFD MODELING FOR MARKET SHARE ASSESSMENT 39
TABLE 2 US WINE MARKET, BY PRODUCT TYPE, 2018-2032 (USD MILLION) 74
TABLE 3 US WINE MARKET, BY CATEGORY, 2018-2032 (USD MILLION) 80
TABLE 4 US WINE MARKET, BY CONSUMER GROUP, 2018-2032 (USD MILLION) 83
TABLE 5 US WINE MARKET, BY END USER, 2018-2032 (USD MILLION) 86
TABLE 6 US WINE MARKET, BY PRICE RANGE, 2018-2032 (USD MILLION) 88
TABLE 7 US WINE MARKET, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION) 90
TABLE 8 COMPARATIVE ANALYSIS 100
TABLE 9 US WINE MARKET, KEY PLAYERS, BY REGION 100
TABLE 10 SUSTAINABLE DEVELOPMENT 101
TABLE 11 PRODUCT LAUNCH 102
TABLE 12 PARTNERSHIPS AND COLLABORATIONS 103
TABLE 13 MARKET EXPANSION 103
TABLE 14 PREMIUMIZATION 104
TABLE 15 FACILITY EXPANSION 104
TABLE 16 E. & J. GALLO WINERY: PRODUCTS OFFERED 106
TABLE 17 E. & J. GALLO WINERY: PRODUCTS OFFERED 107
TABLE 18 THE WINE GROUP: PRODUCTS OFFERED 111
TABLE 19 THE WINE GROUP: PRODUCTS OFFERED 112
TABLE 20 CONSTELLATION BRANDS: PRODUCTS OFFERED 117
TABLE 21 CONSTELLATION BRANDS: KEY DEVELOPMENTS 118
TABLE 22 TRINCHERO FAMILY ESTATES: PRODUCTS OFFERED 122
TABLE 23 TRINCHERO FAMILY ESTATES: KEY DEVELOPMENTS 123
TABLE 24 BRONCO WINE COMPANY: PRODUCTS OFFERED 127
TABLE 25 BRONCO WINE COMPANY: KEY DEVELOPMENTS 127
TABLE 26 PROLETARIAT WINE COMPANY: PRODUCTS OFFERED 131
TABLE 27 PROLETARIAT WINE COMPANY: KEY DEVELOPMENTS 132
TABLE 28 CONCHA Y TORO: PRODUCTS OFFERED 136
TABLE 29 CASELLA FAMILY BRANDS: PRODUCTS OFFERED 140
TABLE 30 DELICATO FAMILY WINES: PRODUCTS OFFERED 144
TABLE 31 DELICATO FAMILY WINES: KEY DEVELOPMENTS 144
TABLE 32 FOLEY WINE GROUP: PRODUCTS OFFERED 148
TABLE 33 FOLEY WINE GROUP: KEY DEVELOPMENTS 149