Table of Content

1. Executive Summary


2. Introduction

2.1 Video Commerce: An Overview
2.1.1 Introduction to Video Commerce
2.1.2 Benefits of Video Commerce

2.2 Video Commerce Segmentation: An Overview
2.2.1 Video Commerce Segmentation


3. Global Market Analysis

3.1 Global Video Commerce Market: An Analysis

3.1.1 Global Video Commerce Market: An Overview
3.1.2 Global Video Commerce Market by Value
3.1.3 Global Video Commerce Market by Product Category (Apparel, Personal & Beauty Care, Accessories, Home Products, Health, Food & Beverages, and Others)
3.1.4 Global Video Commerce Market by Region (Asia Pacific, North America, Europe, and Rest of the World)

3.2 Global Video Commerce Market: Product Category Analysis

3.2.1 Global Video Commerce Market by Product Category: An Overview
3.2.2 Global Apparel Video Commerce Market by Value
3.2.3 Global Personal & Beauty Care Video Commerce Market by Value
3.2.4 Global Accessories Video Commerce Market by Value
3.2.5 Global Home Products Video Commerce Market by Value
3.2.6 Global Health Video Commerce Market by Value
3.2.7 Global Food & Beverages Video Commerce Market by Value
3.2.8 Global Others Video Commerce Market by Value


4. Regional Market Analysis

4.1 Asia Pacific Video Commerce Market: An Analysis

4.1.1 Asia Pacific Video Commerce Market: An Overview
4.1.2 Asia Pacific Video Commerce Market by Value
4.1.3 Asia Pacific Video Commerce Market by Region (China, Japan, South Korea, India, and Rest of Asia Pacific)
4.1.4 China Video Commerce Market by Value
4.1.5 Japan Video Commerce Market by Value
4.1.6 South Korea Video Commerce Market by Value
4.1.7 India Video Commerce Market by Value
4.1.8 Rest of Asia Pacific Video Commerce Market by Value

4.2 North America Video Commerce Market: An Analysis

4.2.1 North America Video Commerce Market: An Overview
4.2.2 North America Video Commerce Market by Value
4.2.3 North America Video Commerce Market by Region
4.2.4 The US Video Commerce Market by Value
4.2.5 Canada Video Commerce Market by Value (The US, Canada, and Mexico)
4.2.6 Mexico Video Commerce Market by Value

4.3 Europe Video Commerce Market: An Analysis

4.3.1 Europe Video Commerce Market: An Overview
4.3.2 Europe Video Commerce Market by Value
4.3.3 Europe Video Commerce Market by Region (The UK, Germany, France, Italy, Spain, and Rest of the Europe)
4.3.4 The UK Video Commerce Market by Value
4.3.5 Germany Video Commerce Market by Value
4.3.6 France Video Commerce Market by Value
4.3.7 Italy Video Commerce Market by Value
4.3.8 Spain Video Commerce Market by Value
4.3.9 Rest of Europe Video Commerce Market by Value

4.4 Rest of World Video Commerce Market: An Analysis

4.4.1 Rest of World Video Commerce Market: An Overview
4.4.2 Rest of World Video Commerce Market by Value


5. Impact of COVID-19

5.1 Impact of COVID-19 on Global Video Commerce Market
5.2 Post COVID-19 Impact on Global Video Commerce Market


6. Market Dynamics

6.1 Growth Drivers
6.1.1 Increasing Video Commerce Penetration in E-Commerce
6.1.2 Escalating Social Commerce Market
6.1.3 Increasing Number of Internet Users
6.1.4 Increased Adoption of Video Commerce Technology by the Fashion Industry
6.1.5 Surging Gen Z and Millennial Population
6.1.6 Advantages of Video Commerce Over Other Form of Commerce

6.2 Challenges
6.2.1 Lack of Awareness
6.2.2 Regulatory Challenge
6.2.3 Slower-Than-Expected Technology Adoption

6.3 Market Trends
6.3.1 Growing Integration of AR and VR in Video Commerce
6.3.2 Increase in Mobile 5G Subscriptions
6.3.3 Increasing Trend of Short-Form Videos
6.3.4 Escalating Role of AI
6.3.5 Rising Trend of Interactive Videos
6.3.6 Personalization
6.3.7 Rapid Growth of Live Video Streaming


7. Competitive Landscape

7.1 Global Video Commerce Market Players by Categories Comparison
7.2 The US Video Commerce Market Players by Popular Platform


8. Company Profiles

8.1 Alibaba Group (Taobao)
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy

8.2 Shopify Inc.
8.2.1 Business Overview
8.2.2 Operating Regions
8.2.3 Business Strategy

8.3 Amazon.com, Inc. (Amazon Live)
8.3.1 Business Overview
8.3.2 Operating Segments
8.3.3 Business Strategy

8.4 Alphabet Inc. (Youtube)
8.4.1 Business Overview
8.4.2 Operating Segment
8.4.3 Business Strategy

8.5 Wayfair Inc.
8.5.1 Business Overview
8.5.2 Operating Segments
8.5.3 Business Strategy

8.6 Bambuser
8.6.1 Business Overview
8.6.2 Business Strategy

8.7 Channelize.io
8.7.1 Business Overview
8.7.2 Business Strategy

8.8 Firework
8.8.1 Business Overview
8.8.2 Business Strategy

8.9 LiSA
8.9.1 Business Overview
8.9.2 Business Strategy

8.10 BuyWith
8.10.1 Business Overview
8.10.2 Business Strategy

8.11 ShopShops
8.11.1 Business Overview

8.12 LiveScale
8.12.1 Business Overview

List of Figures

Figure 1: Benefits of Video Commerce
Figure 2: Video Commerce Segmentation by Product Categories
Figure 3: Global Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 4: Global Video Commerce Market by Value; 2024-2029 (US$ Trillion)
Figure 5: Global Video Commerce Market by Product Category; 2023 (Percentage, %)
Figure 6: Global Video Commerce Market by Region; 2023 (Percentage, %)
Figure 7: Global Apparel Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 8: Global Apparel Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 9: Global Personal & Beauty Care Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 10: Global Personal & Beauty Care Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 11: Global Accessories Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 12: Global Accessories Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 13: Global Home Products Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 14: Global Home Products Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 15: Global Health Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 16: Global Health Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 17: Global Food & Beverages Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 18: Global Food & Beverages Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 19: Global Others Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 20: Global Others Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 21: Asia Pacific Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 22: Asia Pacific Video Commerce Market by Value; 2024-2029 (US$ Trillion)
Figure 23: Asia Pacific Video Commerce Market by Region; 2023 (Percentage, %)
Figure 24: China Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 25: China Video Commerce Market by Value; 2024-2029 (US$ Trillion)
Figure 26: Japan Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 27: Japan Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 28: South Korea Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 29: South Korea Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 30: India Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 31: India Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 32: Rest of Asia Pacific Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 33: Rest of Asia Pacific Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 34: North America Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 35: North America Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 36: North America Video Commerce Market by Region; 2023 (Percentage, %)
Figure 37: The US Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 38: The US Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 39: Canada Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 40: Canada Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 41: Mexico Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 42: Mexico Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 43: Europe Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 44: Europe Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 45: Europe Video Commerce Market by Region; 2023 (Percentage, %)
Figure 46: The UK Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 47: The UK Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 48: Germany Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 49: Germany Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 50: France Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 51: France Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 52: Italy Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 53: Italy Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 54: Spain Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 55: Spain Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 56: Rest of Europe Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 57: Rest of Europe Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 58: Rest of World Video Commerce Market by Value; 2020-2023 (US$ Billion)
Figure 59: Rest of World Video Commerce Market by Value; 2024-2029 (US$ Billion)
Figure 60: The US and China Video Commerce Penetration in E-Commerce: 2020-2027 (Percentage, %)
Figure 61: Global Social Commerce Sales; 2022-2030 (US$ Trillion)
Figure 62: Global Number of Internet Users; 2018-2024 (Billion)
Figure 63: Global Fashion E-Commerce Market Revenue; 2023-2030 (US$ Billion)
Figure 64: The US Millennials Population as a Percentage of Total Population; 2019-2023 (Percentage, %)
Figure 65: The US Livestream Purchaser by Age Group; 2023 (Percentage, %)
Figure 66: Global AR and VR Market Revenue; 2023-2029 (US$ Billion)
Figure 67: Global 5G Mobile Subscription; 2022-2029 (Billion)
Figure 68: The US Video Commerce Market Players by Popular Platform; 2023 (Percentage, %)
Figure 69: Alibaba Group Revenue by Segment; 2024 (Percentage, %)
Figure 70: Shopify Inc. Revenues by Region; 2023 (Percentage, %)
Figure 71: Amazon.com, Inc. Net Sales by Segments; 2023 (Percentage, %)
Figure 72: Alphabet Inc. Revenues by Type; 2023 (Percentage, %)
Figure 73: Wayfair Inc. Net Revenue by Segment; 2023 (Percentage, %)
Table 1 : Global Video Commerce Market Players by Categories Comparison