Table of Content


COMPANY EXECUTIVE SUMMARY 1
Table of Contents 2
Tables 6
Charts 7
Alaska Air Group Inc. - Key Company Facts 8
Alaska Air Group Inc. - Company Description 9
Alaska Air Group Inc. - Top Executives 10
Alaska Air Group Inc.- Top Executives Biographies 11
Alaska Air Group Inc.- Head Office & Locations 13
Head Office - Country 13
Key Subsidiaries 14
Key Joint Ventures 15
Services 16
Alaska Air Group Inc. - Historic Events 17
Alaska Air Group Inc. – Company’s Management Discussion 18
Alaska Air Group Inc. – Company’s Mission and Vision 19
Mission 19
Vision 19
Alaska Air Group Inc. - Corporate Strategy 20
Alaska Air Group Inc. - Business Description 22
Passenger Segment 22
Lounge Segment 22
Cargo Segment 23
Other Segment 23
Alaska Air Group Inc. - ESG Spotlight 24
Environment 24
Social 25
Corporate Governance 25
Alaska Air Group Inc. - SWOT Analysis 27
Overview 27
Strengths 29
Weaknesses 32
Opportunities 33
Threats 35
Alaska Air Group Inc. – PESTLE Analysis 37
Overview 37
Political Factors 39
Economic Factors 40
Social Factors 42
Technological Factors 43
Legal Factors 45
Environmental Factors 46
Alaska Air Group Inc. - Financial Deep Dive 48
Share Price Trend - May-2023 to May-2024 (Average Share Closing Price) 48
Profit and Loss Statement 50
Summary of Profit and Loss Statement 50
Balance Sheet 52
Summary of Balance Sheet 52
Cash Flow Statement 54
Summary of Cash Flow Statement 54
Key Financial Ratio Analysis 56
Alaska Air Group Inc. - Ratio Charts 57
Activity Ratio Charts 57
Growth Ratios Charts 58
Leverage Ratio Charts 59
Liquidity Ratio Charts 60
Profitability Ratio Charts 61
Competing Players 62
Snapshot of Competing Players 63
American Airlines Group Inc. 63
Key Company Facts 63
Company Description 63
Snapshot of Competing Players 65
Cathay Pacific Airways Ltd 65
Key Company Facts 65
Company Description 65
Snapshot of Competing Players 67
Delta Air Lines Inc. 67
Key Company Facts 67
Company Description 67
Snapshot of Competing Players 69
Deutsche Lufthansa AG 69
Key Company Facts 69
Company Description 69
Snapshot of Competing Players 71
Southwest Airlines Co. 71
Key Company Facts 71
Company Description 71
Alaska Air Group Inc. - In the News 73
28-Dec-2023 - Alaska Airlines takes delivery of first longer-range Boeing 737-8 73
16-Nov-2023 - Alaska is first airline to offer Tap to Pay on iPhone – giving guests more choice for how to pay 75
07-Sep-2023 - Alaska Airlines delivers an industry-leading operation during a busy summer season 76
20-Jul-2023 - Alaska Airlines continues expansion of California network with new nonstop service between Burbank and San Francisco 77
11-May-2023 - Alaska Airlines unveils salmon livery designed by Alaska Native artist to celebrate Indigenous culture & language 77
23-Feb-2023 - Alaska Airlines Flight Pass subscription service turns one 77
22-Nov-2022 - Dawgs or Cougs? Horizon Air unveils new aircraft designs before 2022 Apple Cup 78
03-Nov-2022 - Alaska Airlines expands one-of-a-kind flight subscription service to Salt Lake City just in time for ski season, holidays 79
11-Aug-2022 - Alaska Airlines launches new program to advance sustainable aviation fuels through corporate partnerships, shared learning 79
Alaska Air Group Inc. - Key Deals 81
23-Mar-2023 - Alaska Airlines announces agreement with Shell Aviation to help expand sustainable aviation fuel market in Pacific Northwest 81
10-Nov-2022 - Alaska Air Cargo selects Boeing to convert two passenger aircraft to freighters 82
19-Jul-2022 - Alaska Air Group Orders Eight New E175 Aircraft for Operation with Horizon Air 82
Appendix 83
Definitions 83
SWOT Analysis 83
PESTLE Analysis 83
Value Chain Analysis 83
ESG Spotlight 83
Financial Deep Dive 83
Financial Ratios - 84
Activity Ratios 84
Growth Ratios 85
Leverage Ratios 86
Liquidity Ratios 87
Market Ratios 88
Profitability Ratios 88
Research Methodology 89
Disclaimer 90
Contact Us 90



List of Figures

Charts

Figure 1: Alaska Air Group Inc.- SWOT Analysis 28
Figure 2: Alaska Air Group Inc. - PESTLE Analysis 38
Figure 3: Alaska Air Group Inc. - Average Share Price Trend - May-2023 to May-2024 49
Figure 4: Alaska Air Group Inc. - Profit and Loss Statement - 2020-2023 51
Figure 5: Alaska Air Group Inc. - Balance Sheet - 2020-2023 53
Figure 6: Alaska Air Group Inc. - Cash Flow Statement 2020-2023 55
Figure 7: Alaska Air Group Inc. - Activity Ratio Charts 57
Figure 8: Alaska Air Group Inc. - Growth Ratio Charts (Value %) 58
Figure 9: Alaska Air Group Inc. - Leverage Ratio Charts 59
Figure 10: Alaska Air Group Inc. - Liquidity Ratio Charts 60
Figure 11: Alaska Air Group Inc. - Profitability Ratio Charts (Value %) 61
Figure 12: Competing Players - American Airlines Group Inc. - Key Financials 64
Figure 13: Competing Players - Cathay Pacific Airways Ltd - Key Financials 66
Figure 14: Competing Players - Delta Air Lines Inc. - Key Financials 68
Figure 15: Competing Players - Deutsche Lufthansa AG - Key Financials 70
Figure 16: Competing Players - Southwest Airlines Co. - Key Financials 72

List of Tables

Tables

Table 1: Alaska Air Group Inc. - Company Facts 8
Table 2: Alaska Air Group Inc. - Top Executives 10
Table 3: Alaska Air Group Inc. - Top Executives Biographies 11
Table 4: Alaska Air Group Inc. - Subsidiaries 14
Table 5: Alaska Air Group Inc. - Key Joint Ventures 15
Table 6: Alaska Air Group Inc. - Services 16
Table 7: Alaska Air Group Inc. - Historic Events 17
Table 8: Alaska Air Group Inc. - Share Price Trend - May-2023 to May-2024 48
Table 9: Alaska Air Group Inc. - Ratio Analysis - 2020-2023 56
Table 10: Alaska Air Group Inc. - Competing Players 62