Table of Content

1. Executive Summary


2. Introduction
2.1 Advertising: An Overview
2.1.1 Definition of Advertising
2.1.2 Advantages Of Advertising

2.2 Advertising Segmentation: An Overview
2.2.1 Advertising Segmentation


3. MENA Market Analysis

3.1 MENA Advertising Market: An Analysis

3.1.1 MENA Advertising Market: An Overview
3.1.2 MENA Advertising Market by Value
3.1.3 MENA Advertising Market by Channel (Digital, Television, Outdoor, Newspaper, Magazine, and Others)
3.1.4 MENA Advertising Market by Region (Saudi Arabia, UAE, Egypt, Kuwait, Qatar, and Rest of MENA)

3.2 MENA Advertising Market: Channel Analysis

3.2.1 MENA Advertising Market by Channel: An Overview
3.2.2 MENA Digital Advertising Market by Value
3.2.3 MENA Digital Advertising Market by Region (Saudi Arabia, UAE, Egypt, Kuwait, Qatar, and Rest of MENA)
3.2.4 MENA Television Advertising Market by Value
3.2.5 MENA Outdoor Advertising Market by Value
3.2.6 MENA Newspaper Advertising Market by Value
3.2.7 MENA Magazine Advertising Market by Value
3.2.8 MENA Other Advertising Market by Value


4. Regional Market Analysis

4.1 Saudi Arabia Advertising Market: An Analysis
4.1.1 Saudi Arabia Advertising Market: An Overview
4.1.2 Saudi Arabia Advertising Market by Value
4.1.3 Saudi Arabia Digital Advertising Market by Value

4.2 UAE Advertising Market: An Analysis
4.2.1 UAE Advertising Market: An Overview
4.2.2 UAE Advertising Market by Value
4.2.3 UAE Digital Advertising Market by Value

4.3 Egypt Advertising Market: An Analysis
4.3.1 Egypt Advertising Market: An Overview
4.3.2 Egypt Advertising Market by Value
4.3.3 Egypt Digital Advertising Market by Value

4.4 Kuwait Advertising Market: An Analysis
4.4.1 Kuwait Advertising Market: An Overview
4.4.2 Kuwait Advertising Market by Value
4.4.3 Kuwait Digital Advertising Market by Value

4.5 Qatar Advertising Market: An Analysis
4.5.1 Qatar Advertising Market: An Overview
4.5.2 Qatar Advertising Market by Value
4.5.3 Qatar Digital Advertising Market by Value

4.6 Rest of MENA Advertising Market: An Analysis
4.6.1 Rest of MENA Advertising Market: An Overview
4.6.2 Rest of MENA Advertising Market by Value
4.6.3 Rest of MENA Digital Advertising Market by Value


5. Impact of COVID-19

5.1.1 Impact of COVID-19 on MENA Advertising Market
5.1.2 Post COVID-19 Impact


6. Market Dynamics

6.1 Growth Drivers
6.1.1 Economic Growth and Market Expansion
6.1.2 Growing Young and Tech-savvy Population
6.1.3 Rising Mobile Subscription
6.1.4 Augmenting Social Media Users
6.1.5 Expansion of Marketing Agencies
6.1.6 Government Support
6.1.7 E-commerce Expansion

6.2 Challenges
6.2.1 Infrastructure Gaps
6.2.2 Diverse Market Dynamics

6.3 Market Trends
6.3.1 Rise in Augmented Reality (AR) and Virtual Reality (VR)
6.3.2 Influencer Marketing
6.3.3 Rise of Digital Out-of-Home Advertising
6.3.4 Integration of AI in MENA Advertising
6.3.5 Programmatic Advertising
6.3.6 Rise of Localized Content
6.3.7 Video Content Dominance
6.3.8 Sustainability and Social Responsibility


7. Competitive Landscape

7.1 MENA Advertising Market Players: Competitive Landscape


8. Company Profiles

8.1 Omnicom Group Inc. (TBWA\RAAD)
8.1.1 Business Overview
8.1.2 Revenue by Geographical Region
8.1.3 Business Strategy

8.2 Multiply Group PJSC (BackLite Media LLC)
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy

8.3 Tonic International
8.3.1 Business Overview

8.4 Dooha Media
8.4.1 Business Overview

8.5 Mars Media Group
8.5.1 Business Overview

8.6 Bates Pan Gulf (BPG Group)
8.6.1 Business Overview

8.7 3Points Advertising Company
8.7.1 Business Overview

8.8 Maat Marcom Agency
8.8.1 Business Overview

8.9 Advertising Ways Company
8.9.1 Business Overview

List of Figures

Figure 1: Advantages Of Advertising
Figure 2: Advertising Segmentation
Figure 3: MENA Advertising Market by Value; 2019-2023 (US$ Billion)
Figure 4: MENA Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 5: MENA Advertising Market by Channel; 2023 (Percentage, %)
Figure 6: MENA Advertising Market by Region; 2023 (Percentage, %)
Figure 7: MENA Digital Advertising Market by Value; 2019-2023 (US$ Billion)
Figure 8: MENA Digital Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 9: MENA Digital Advertising Market by Region; 2023 (Percentage, %)
Figure 10: MENA Television Advertising Market by Value; 2019-2023 (US$ Billion)
Figure 11: MENA Television Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 12: MENA Outdoor Advertising Market by Value; 2019-2023 (US$ Million)
Figure 13: MENA Outdoor Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 14: MENA Newspaper Advertising Market by Value; 2019-2023 (US$ Million)
Figure 15: MENA Newspaper Advertising Market by Value; 2024-2029 (US$ Million)
Figure 16: MENA Magazine Advertising Market by Value; 2019-2023 (US$ Million)
Figure 17: MENA Magazine Advertising Market by Value; 2024-2029 (US$ Million)
Figure 18: MENA Other Advertising Market by Value; 2019-2023 (US$ Million)
Figure 19: MENA Other Advertising Market by Value; 2024-2029 (US$ Million)
Figure 20: Saudi Arabia Advertising Market by Value; 2020-2023 (US$ Billion)
Figure 21: Saudi Arabia Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 22: Saudi Arabia Digital Advertising Market by Value; 2021-2023 (US$ Billion)
Figure 23: Saudi Arabia Digital Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 24: UAE Advertising Market by Value; 2020-2023 (US$ Billion)
Figure 25: UAE Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 26: UAE Digital Advertising Market by Value; 2021-2023 (US$ Million)
Figure 27: UAE Digital Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 28: Egypt Advertising Market by Value; 2020-2023 (US$ Million)
Figure 29: Egypt Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 30: Egypt Digital Advertising Market by Value; 2021-2023 (US$ Million)
Figure 31: Egypt Digital Advertising Market by Value; 2024-2029 (US$ Million)
Figure 32: Kuwait Advertising Market by Value; 2020-2023 (US$ Million)
Figure 33: Kuwait Advertising Market by Value; 2024-2029 (US$ Million)
Figure 34: Kuwait Digital Advertising Market by Value; 2021-2023 (US$ Million)
Figure 35: Kuwait Digital Advertising Market by Value; 2024-2029 (US$ Million)
Figure 36: Qatar Advertising Market by Value; 2020-2023 (US$ Million)
Figure 37: Qatar Advertising Market by Value; 2024-2029 (US$ Million)
Figure 38: Qatar Digital Advertising Market by Value; 2021-2023 (US$ Million)
Figure 39: Qatar Digital Advertising Market by Value; 2024-2029 (US$ Million)
Figure 40: Rest of MENA Advertising Market by Value; 2020-2023 (US$ Billion)
Figure 41: Rest of MENA Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 42: Rest of MENA Digital Advertising Market by Value; 2021-2023 (US$ Billion)
Figure 43: Rest of MENA Digital Advertising Market by Value; 2024-2029 (US$ Billion)
Figure 44: Middle East GDP per Capita: 2018-2024 (US$ Thousand)
Figure 45: MENA Population by Age; 2020 Census (Percentage,%)
Figure 46: Middle East and North Africa Mobile Subscription: 2022-2029 (Million)
Figure 47: UAE Number of Social Media Users: 2020-2029 (Million)
Figure 48: MENA AR and VR Revenue; 2018-2028 (US$ Million)
Figure 49: MENA Ad Spending in the Influencer Advertising; 2024-2029 (US$ Million)
Figure 50: Omnicom Group Inc. Revenue by Geographic Region; 2023 (Percentage, %)
Figure 51: Multiply Group PJSC Revenue by Segments; 2023 (Percentage, %)