Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 An Assessment of the Impact and Recovery from the COVID-19 Pandemic


5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Demand to Improve the Efficiency of the Financial Process
5.1.2 Growing Automation of Accounting Practices
5.1.3 Rise in Demand for Subscription and as a Service Model
5.2 Market Restraints
5.2.1 Lack of Skilled In-house Personnel
5.2.2 Issues Related to Data Security and Privacy
5.3 Technology Analysis
5.4 Pricing Analysis
5.5 Regulatory Landscape
5.6 Case Studies
5.7 Market Entry Strategies
5.8 Analysis of Consumer Behavior


6 MARKET SEGMENTATION
6.1 By Size of Enterprise
6.1.1 Small and Medium Enterprises
6.1.2 Large Enterprises
6.2 By Industry Vertical
6.2.1 BFSI
6.2.2 IT and Telecom
6.2.3 Retail and E-commerce
6.2.4 Energy, Oil, and Gas
6.2.5 Real Estate and Construction
6.2.6 Other Industry Verticals


7 COMPETITIVE LANDSCAPE
7.1 Market Share Analysis
7.2 Company Profiles*
7.2.1 Intuit (QuickBooks)
7.2.2 SAGE
7.2.3 Oracle
7.2.4 ODOO
7.2.5 Xero
7.2.6 FreshBooks
7.2.7 WAVE
7.2.8 Tally
7.2.9 SAP
7.2.10 ZOHO
7.2.11 Wafeq
7.2.12 Infor
7.2.13 FirstBIT
7.2.14 KGRN Chartered Accountants
7.2.15 Softnet


8 INVESTMENT ANALYSIS