Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increased Influence of Social Media and Aggressive Marketing
4.1.2 Growing Popularity of Athleisure Apparel Across E-commerce Channels
4.2 Market Restraints
4.2.1 Competition From Brick-and-Mortar Retail Channel
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Formal Wear
5.1.2 Casual Wear
5.1.3 Sportswear
5.1.4 Nightwear
5.1.5 Other Types
5.2 End User
5.2.1 Men
5.2.2 Women
5.2.3 Kids/Children
5.3 Platform Type
5.3.1 Third Party Retailer
5.3.2 Company’s Own Website
5.4 Geography
5.4.1 Brazil
5.4.2 Argentina
5.4.3 Rest of South America


6 COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 LVMH Mo?t Hennessy Louis Vuitton
6.3.2 Nike Inc
6.3.3 PVH Corp.
6.3.4 Adidas AG
6.3.5 Puma SE
6.3.6 Levi Strauss & Co.
6.3.7 Industria de Dise?o Textil, S.A. (INDITEX)
6.3.8 Valentino Fashion Group S.p.A
6.3.9 H & M Hennes & Mauritz AB
6.3.10 Salvatore Ferragamo S.p.A.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS