Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Increasing sports participation
4.1.2 The Preference for Luxury Time Pieces
4.2 Market Restraints
4.2.1 Availability of Counterfeit Products
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Quartz/Mechanical
5.1.2 Smart
5.2 Platform Type
5.2.1 Third Party Retailer
5.2.2 Company’s Own Website
5.3 Geography
5.3.1 United Kingdom
5.3.2 Germany
5.3.3 Spain
5.3.4 Italy
5.3.5 France
5.3.6 Russia
5.3.7 Rest of Europe


6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Strategies adopted by Key players
6.3 Company Profiles
6.3.1 Apple Inc.
6.3.2 Google LLC (FitBit)
6.3.3 Citizen Watch Co., Ltd
6.3.4 Fossil Group Inc.
6.3.5 Rolex SA
6.3.6 Huawei Technologies Co. Ltd
6.3.7 Seiko Holding Corporation
6.3.8 Casio Computer Co., Ltd
6.3.9 Compagnie Financi?re Richemont S.A.
6.3.10 Zepp Health (Amazfit)
6.3.11 The Swatch Group


7 MARKET OPPORTUNITIES AND FUTURE TRENDS