Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Inclination Toward Premium Watches
4.1.2 Product Innovation to Drive the Market
4.2 Market Restraints
4.2.1 Availability of Counterfeit Products
4.3 Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry


5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Quartz/Mechanical
5.1.2 Smart
5.2 Platform Type
5.2.1 Third Party Retailer
5.2.2 Company’s Own Website
5.3 Geography
5.3.1 United States
5.3.2 Canada
5.3.3 Mexico
5.3.4 Rest of North America


6 COMPETITIVE LANDSCAPE
6.1 Market Share Analysis
6.2 Strategies adopted by Key players
6.3 Company Profiles
6.3.1 Apple Inc.
6.3.2 Google LLC (FitBit)
6.3.3 Garmin Ltd
6.3.4 Fossil Group Inc.
6.3.5 Timex Group B.V.
6.3.6 Rolex SA
6.3.7 Casio Computer Co., Ltd.
6.3.8 Sony Corporation
6.3.9 Samsung Electronics Co. Ltd
6.3.10 Citizen Watch Co., Ltd.


7 MARKET OPPORTUNITIES AND FUTURE TRENDS