Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing E-Commerce Industry is Supporting the Hand Blender Market
4.2.2 Increasing Spending on Portable Kitchen Appliances
4.3 Market Restraints
4.3.1 Competition And Price Pressure
4.4 Market Opportunities
4.5 Value Chain / Supply Chain Analysis
4.6 Porter’s Five Forces Analysis
4.6.1 Bargaining Power of Buyers/Consumers
4.6.2 Bargaining Power of Suppliers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitute Products
4.6.5 Intensity of Competitive Rivalry
4.7 Impact of COVID-19 on the Market
4.8 Insight on Recent Trends and Technological Innovations in the Market


5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Corded
5.1.2 Cordless
5.2 By Application
5.2.1 Residential
5.2.2 Commercial
5.3 By Distribution Channel
5.3.1 Multibrand Stores
5.3.2 Exclusive Stores
5.3.3 Online
5.3.4 Other Distribution Channels
5.4 By Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia-Pacific
5.4.4 South America
5.4.5 Middle East & Africa


6 COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Philips
6.2.2 KitchenAid
6.2.3 Cuisinart
6.2.4 Breville
6.2.5 Kent
6.2.6 Hamilton Beach
6.2.7 Braun
6.2.8 Blendtec
6.2.9 Panasonic
6.2.10 Electrolux*


7 MARKET OPPORTUNITIES AND FUTURE TRENDS