Table of Content

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study


2 RESEARCH METHODOLOGY


3 EXECUTIVE SUMMARY


4 MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness-Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 on the Industry


5 MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Higher Demand for In-App Purchase Driving the Market
5.1.2 Market Growth Aided by Robust Smart Phone Penetration and Internet Coverage
5.2 Market Restraints
5.2.1 Concerns Relating to Understanding the Changing Behaviour Pattern of the Consumers


6 MARKET SEGMENTATION
6.1 By Type
6.1.1 In-app Purchases
6.1.2 Advertisement
6.1.3 Other Types
6.2 By Platform
6.2.1 Android
6.2.2 Iphone
6.3 By Geography
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.4 Latin America
6.3.5 Middle East and Africa


7 COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Spotify AB
7.1.2 Apple Inc
7.1.3 Google LLC
7.1.4 Tencent Music Entertainment Group
7.1.5 NetEase, Inc
7.1.6 Deezer
7.1.7 SoundCloud
7.1.8 Pandora
7.1.9 Tidal
7.1.10 Wynk Music


8 INVESTMENT ANALYSIS


9 FUTURE TRENDS